Carnival Corporation & plc has unveiled the Ocean Medallion™ at CES 2017.
Carnival, the world’s largest leisure travel company with 10 global cruise line brands carrying 11 million passengers a year, has developed the interactive guest experience platform to create a “highly personalized and elevated level of customized service”.
The wearable tech device which needs no charging or instructions can be worn as medallions or kept in a pocket giving each guest their personal digital concierge to maximise their experience.
Carnival Corporation’s CEO Arnold Donald launched the device at the opening session of CES 2017 in Las Vegas. “Great guest experience is our ethos. The Ocean Medallion is an amazing use of technology that potentially redefines travel as we know it. It opens an entire world of experiences, and the personal power it unleashes is huge, ” he said.
“We are creating the most personal, simple and intuitive vacation experience. It’s an all-encompassing and totally unique approach we call O·C·E·A·N – the One Cruise Experience Access Network™. This global platform delivers a lifestyle engagement and is a real game-changer.”
Internet of Things
The Ocean Medallion features an Internet of Things (IoT) network of intelligent sensors and experiential computing devices.
Every guest will receive their own Ocean Medallion laser-etched with the guest’s name, ship and date of sailing. Using Near Field Communication (NFC) and Bluetooth Low Energy (BLE) communication capabilities the medallions will interact with thousands of sensors, kiosks, interactive surfaces including large LED displays and smart devices throughout the ships and ports.
Comparing the Carnival’s Ocean to Disney’s MyMagic+, Ocean uses embedded NFC and Bluetooth to go beyond the features currently offered by MagicBands.
Key benefits for Carnival’s guests include streamlining embarkation; access to rooms on approaching the door with no key card or tapping; locating friends and family around the ship; cash and card-less purchasing; enhanced on-demand dining experiences based on food and beverage preferences; access to interactive gaming and immersive entertainment experiences and crew can greet guests by name.
The new guest experience platform will debut on Regal Princess from Carnival’s Princess Cruises brand in November 2017.