Connect&GO, a leader in guest experience engineering and wearable RFID technology for events and attractions, has announced that it has raised over $17 million at the closing of its recent Series A funding round. The Series A financing was led by Financière Outremont in collaboration with French holding company Carey, Finalta Capital and Gestal injecting an additional $6 million.
This funding will help to meet the company’s expansive growth opportunities, allowing it to strengthen its presence around the world and meet its goal of doubling its revenue and the number of installations completed per year.
Firm will continue to grow
Konnect, Connect&GO’s easy-to-use cloud-based attractions management platform, supports every operation within an attraction, taking the place of over 10 other solutions, for a holistic approach. As a result, operations are streamlined and the guest journey is improved, from start to end. Konnect is already trusted by dozens of venues across the globe, transacting revenues of several hundred million dollars.
“Our growth depends directly on the satisfaction of our customers who are the best ambassadors of our platform. This is why the majority of investments are directly related to product development, innovation, user experience as well as the deployment and customer success team,” says Tara Morandi, senior vice-president of sales and marketing.
Now, the firm will be able to speed up the development of its solution, and can continue to roll it out across Europe, where it has just been chosen as a supplier for over 10 leading amusement parks. The funding will also help the company to continue strengthening its position in the US with a number of strategic hires. For instance, earlier this month Connect&GO announced the addition of former San Diego Zoo executive Ted Molter as senior business development director.
There are currently over 25 positions being recruited to, including software development, product, customer success and data-focused roles. The company will continue to make strategic hires in the next few months.
An exciting opportunity
Furthermore, in partnership with Moov, an AI company based in Montreal, the firm will invest over $1 million in the launch of a forecasting and traffic management engine for the attractions sector.
“One of the main pain points of our customers today, is related to managing staff and material resources,” says Dominic Gagnon, CEO & President of Connect&GO, “Artificial intelligence presents an exciting opportunity for attractions to not only predict traffic several days in advance, but also, to influence trends through pricing strategies and dynamic offers.”
Connect&GO will showcase its traffic prediction and dynamic price management engine at IAAPA Expo 2022, which takes place in Orlando from 15 – 18 November.
The company also recently signed a three-year partnership agreement with Parc Safari in Quebec, Canada.