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Immotion Group to supply Undersea Explorer VR pods to Chicago’s Shedd Aquarium


One of the world’s leading aquariums is to install an Undersea Explorer VR Cinematic motion pod from the Immotion Group.

Shedd Aquarium in Chicago was the first inland aquarium in the United States when it opened in 1930. It now attracts 1.9 million annual visitors, who come to see its 1.5 million+ species.

In addition to marvelling at the marine life, guests will soon be able enjoy a range of virtual reality underwater experiences on the new Undersea Explorer, including the ‘edutainment’ offering Swimming with Humpbacks.

Comprising four individual pods, the VR unit from Immotion is already proving popular with several of the UK company’s aquarium and zoo partners. Another of those is Mote Marine Laboratory & Aquarium in Sarasota, Florida.

Quality experiences and the perfect VR product

Whale close up Immotion VR

Immotion has also supplied VR pods recently to OdySea in Scottsdale, Arizona, The Maritime Aquarium in Norwalk, Connecticut, and Merlin Entertainments’ Sea Life aquariums in Oberhausen (Germany), Sydney and Melbourne.

The Shedd, Mote and Sea Life installations have all been provided under a revenue share agreement.

“Adding more quality partners to our fast expanding base of aquariums and zoos is a real testament to the quality of our experiences, motion platforms and operating system,” says Immotion group commercial director, Rob Findley.

“Our partnerships with Shedd and Mote aquariums further underpin our dedication to the aquarium and zoo sectors,” adds Findley. “We feel we have the perfect VR product for this market – one that’s already delivering solid ancillary revenue as well as enhanced customer experiences.”

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Owen Ralph

Owen Ralph

As a Lead Features Writer for blooloop, Owen brings with him two decades of experience covering the amusement and attractions industry for trade publications, including World’s Fair, Coinslot International, Kirmes & Park Revue and Park World, where he spent 15 years as Editor. He is currently a member of the IAAPA EMEA Education Subcommittee.

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