James Cameron's LightstormEntertainment, Inc. has renewed a deal with World leading audiovisual company Christie. This will bring the very latest state-of-the-art laser projection technology to the Avatar sequels.The companies will also cross-fertilisedevelopment.
The deal continuesan exclusive, five-year agreement between the global AV companyand the renowned film director, producer and deep-sea diver. The two industry leaders will continueto share their expertise. As a result, this will help create the next generation of ground-breaking technology and drive the future of the immersive cinema experience.
Delivering a Complete Cinema Experience
James Cameron says, “To push the boundary of digital cinema, one needs visionary, like-minded collaborators and that description fits Christie to a tee, given its long cinema heritage and impressive list of industry ‘firsts’ in the projection and visual display realms.
“Several years ago we began our relationship, which has worked well, so I’m pleased to be forging ahead again with Christie at my side.”
Christie will equip Lightstorm with a variety of current and planned projection systems. These will includethe first of a brand new RGB laser projection series. Currentlyunder development,thisfeatures much higher efficiencies than those lasers utilised in cinemas today.
The projection systemswill be spread across Lightstorm’s production facilities. They willalso come with 24/7 access to the Christie Network Operations Center (NOC)andcall center support.In addition,the arrangement includes replacement parts as per Christie’s standard warranty services.
Jack KlineisChairman, President and CEO of all of Christie’s operating companies, worldwide. He says, “Like attracts like and in addition to the latest in projection technologies, Christie is fully committed to sharing our ongoing research and development efforts, including product roadmaps, with our co-visionary, Lightstorm, so that its productions will repeat the awe-inspiring success of Avatar in the years to come.
Lightstorm, Christie to Share Research
“Lightstorm, and indeed our global exhibitor community, are confident in Christie’s ability to deliver a complete cinema experience, encompassing all formats, frame rates and light levels, and this agreement is indicative of this confidence.”
Jon Landauis theAcademy Award-winning producer of Avatar and Titanic.He says “Just as we push innovation with our productions, Christie is continually pushing innovation with their projection technology. Its advances in HDR development, epitomized by the co-development of the Dolby Vision projection solution with Dolby, means better in-theater experiences for audiences, which for exhibitors in turn means greater audience satisfaction and more repeat patrons.”
The collaboration will seeChristieshare itsknowledge, equipment and serviceswithLightstorm. In return Cameron's company willshare with Christie the results of its own research and work.This will cover 3D, HFR and high-dynamic range (HDR) enhancements, together withformatting and color space requirements, for achieving the bestviewing experience. This knowledge in turn will helpChristie in creating world leadingprojector systems, media servers and tool kits. These are used for avariety of applications includingcinema exhibition, location-based entertainment (LBE) and post-production.
Images courtesy Avatarthemovie.com
Jade Craig
