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Manchester City gets immersive stadium tour with AR and 3D holograms

manchester city stadium tour

Manchester City has announced the launch of a high-tech, immersive stadium tour as the club celebrates its 125th birthday.

The ‘Manchester City Tour’ will be the most immersive tour experience in football, taking fans through the club’s history and heritage.

Using technology to enhance the experience, the tour includes 3D holographic content, augmented reality (AR) and a 360-degree cinema screen – the first of its kind in the Premier League.

As part of the tour, the club has opened an exhibition space, which includes key historical artefacts and interactive exhibits with spinning cotton spools telling the story of Manchester’s industrial past.

AR technology at Manchester City Tour

Using AR, fans will also get to ‘sit next to’ and ‘interact’ with Manchester City manager Pep Guardiola at the top table of a press conference recreation.

Omar Berrada, COO, said: “Announcing the ‘Manchester City Tour’ today is the perfect way to mark the club’s 125th birthday, recognising our rich history and heritage, and celebrating the journey that the club and our fans have been on together.

“We’re delighted to have created a tour that brings together physical artefacts and technology for the first time, giving our fans an opportunity to immerse themselves with the Manchester City story in a unique way. We hope that it will make for an unforgettable experience,” he added.

Tottenham Hotspur and tech trends

The new Tottenham Hotspur Stadium recently opened in London, featuring a fully retractable pitch, bars and restaurants, premium experiences, and an interactive museum.

As technology becomes increasingly integral in creating unique and memorable visitor experiences, Blooloop has predicted six attraction tech trends as ones to watch in 2019.

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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