ROLLER, the ticketing, CRM, and POS specialist, has acquired UK-based BookNow Software, a CRM-native booking and operations platform.
The acquisition accelerates ROLLER’s aim to make the planet a more joyful place by helping operators expand more quickly and provide excellent visitor experiences.
It also bolsters the company’s support for European customers with additional in-region resources, with deep CRM interoperability expertise that enhances its ability to serve large multi-venue enterprises.
Luke Finn, CEO of ROLLER, says: “BookNow and ROLLER share a vision for empowering leisure and attraction businesses with cutting-edge technology that transforms the guest experience and fuels long-term growth.
“Their strong presence in Europe and expertise with CRM interoperability are key strategic levers that help ROLLER move faster in our mission to transform the guest experience and drive incredible ROI for our customers.”
Welcoming Luke Sims
Luke Sims, the founder of BookNow Software, has joined ROLLER and will serve as CEO of BookNow, a ROLLER company.
Sims’ strong technical and commercial acumen, combined with his hands-on experience as the owner and founder of the first trampoline park chain in the UK, complements ROLLER’s visitor-centric leadership team.
“When we started BookNow, we were on a mission to serve large enterprise attractions, especially within the Salesforce ecosystem,” says Sims. “The opportunity to come together with ROLLER to achieve our shared mission became the obvious next step. I look forward to the incredible results we will help our customers achieve as a part of the ROLLER team.”
As a result of this move, BookNow customers will gain from joining a worldwide category leader that is trusted by more than 2,500 venues across 30+ countries.
BookNow’s technology and client service, particularly in Europe, will further enhance ROLLER’s reputation for investing heavily in customer success and innovation, delivering 99.99% up time, providing round-the-clock support, and introducing more than 100 new product enhancements every year.
ROLLER publicly announced the acquisition at IAAPA Expo Europe, which continues at Barcelona’s Fira Gran Via Exhibition Center until 26 September (25 September for the trade show floor). Attendees can find out more about ROLLER’s latest technology innovations and solutions for attractions venues at booth #2-1112.
Recently, ROLLER announced several initiatives to deliver faster and more versatile support to its global customer base. These include establishing a new Support Center of Excellence in Costa Rica, expanding the customer support team by 50%, and strategically appointing Brad Cooper as vice president of customer experience.
