Saudi Crown Prince Mohammed bin Salman has announced the establishment of Trojena, a new destination for mountain tourism in the kingdom’s $500bn city of the future Neom, set for completion in 2026.
“Trojena will redefine mountain tourism for the world by creating a place based on the principles of ecotourism, highlighting our efforts to preserve nature and enhance the community’s quality of life, which is aligned with the goals of the kingdom’s Vision 2030,” said Prince Mohammed, who is also the chairman of Neom’s board of directors.
“It also confirms our commitment to be part of the global effort to protect the environment. Trojena will be an important addition to tourism in the region, a unique example of how Saudi Arabia is creating destinations based on its geographical and environmental diversity,” he added.
Trojena to complete at Neom in 2026
“This forward-looking vision will ensure that mountain tourism will be another revenue stream to support the kingdom’s economic diversification while still preserving its natural resources for future generations.”
Trojena will be a first-of-its-kind experience, offering outdoor skiing in a desert climate. There will be a ski village and ski slope, as well as wellness resorts, an interactive nature reserve, retail outlets and restaurants.
Highlights include a man-made freshwater lake and a vertical village that will merge technology, entertainment and hospitality facilities. It will serve as the main gateway into Trojena, which will feature six districts – Gateway, Discover, Valley, Explore, Relax and Fun.
$500bn city of the future in Saudi
“Trojena represents Neom’s values and bold plans as a land where nature and innovative technologies come together to form a unique global experience,” said Neom CEO Nadhmi Al-Nasr.
“This new development is a major contribution to achieving Neom’s long-term ambitions by adhering to the principles of sustainability and utilizing state-of-the-art technology and engineering, across various disciplines, to make Neom an all-round and attractive world-class destination.”
Trojena expects to attract 700,000 visitors and 7,000 residents by 2030. The destination will create more than 10,000 jobs and add SAR 3 billion to Saudi Arabia‘s GDP by 2030.
Qiddiya, a multibillion-dollar entertainment destination in Riyadh, has awarded a $750m construction contract for the first water park in Saudi Arabia. It will also be the largest in the Middle East.
Images: Neom
