Christie Digital Systems USA, Inc., a global visual technologies company, has announced that Wanda Cinema Line, the largest movie theater operator in China, has selected their innovative Christie Vive Audio™ system for the latest ‘Wanda Hall 9’ auditorium at Wujiaochang Wanda Cinema in Shanghai.
Following the successful installation last year of Christie Vive Audio at the Beijing CBD Wanda Plaza Cineplex, the first cinema chain in Asia to use the system, Wanda Cinema Line has again chosen Christie’s expansive line of cinema-specific audio technologies. The high quality “Wanda Hall 9” auditoriums are specifically aimed at discerning movie goers, with three auditoriums in Beijing and Shanghai. Christie’s technology offers the most stunning and memorable movie-viewing and cinema sound experience.
Commenting on the news, Maojun Zeng, general manager, Wanda Cinema Line, said, “Our first Christie Vive Audio installation in Beijing received much acclaim from patrons and industry players alike since its opening in May last year, and we’re convinced that Christie Vive Audio is one of the best cinema audio solutions that effectively delivers the power and performance that offers the best sound experience for our patrons. We’ve decided to deploy Vive Audio at our most high-end ‘Wanda Hall 9’ auditoriums.”
The auditorium at Wujiaochang Wanda Cinema complex offers 270 premium seats and a huge 17-meter high-gain metallic projection screen. The technology underlying Christie Vive Audio is designed to be compatible with the leading immersive and surround audio formats in the market, and configured to meet the requirements of the Dolby® Atmos™ sound technology system.
The groundbreaking Christie Vive Audio, which offers truly rich, dynamic and detailed sound, unlocks the full potential of the DCI digital cinema audio format and supports leading formats such as Auro 11.1, Dolby® Atmos™, 7.1 and 5.1 surround sound. It consists of wall and ceiling surround speakers that use unique ribbon driver technology in a line array design, purpose-built for cinema environments.
The installation in Hall 9 auditorium comprises more than 50 Christie Vive Audio speakers of varying combinations, including LA3 screen channel speakers, LA3C speakers for ceiling surrounds, LA3S speakers for advanced surround effects, LA4S speakers for wall surround effects, S215 subwoofers (for full range frequency response), as well as S218 for Low Frequency Effects (subwoofers) channels. The extensive range of speakers are driven by the Christie CDA line of professional amplifiers utilizing an advanced high-speed Class D architecture that offer high power output and efficiency and are designed for long-term, continuous operation.
Visuals in Hall 9 auditorium are powered by the Christie CP4230 4K DLP® Digital Cinema Projector, which offers the brightest and highest resolution in its class, as well as the most robust and cost-effective 4K DLP Cinema® solutions.
Lin Yu, vice president, Christie Asia Pacific, said, “We’re proud and honored that Wanda Cinema Line, our longstanding partner, has once again chosen Christie Vive Audio to be installed at the Wujiaochang Wanda Cinema in Shanghai. This fully demonstrates their strong confidence in our cinema audio solution in delivering dynamic, richly detailed and enhanced aural experience to movie-goers. Our innovative audio solution and digital cinema projectors, coupled with our team of dedicated technical professionals, will continue to put Wanda at the forefront of the cinema industry.”
The number of installations of Christie Vive Audio continues to increase worldwide, with the ground-breaking cinema speaker system on target to power its 150th screen in time for some of this year's most heavily anticipated blockbuster movies. At the current pace, the company anticipates a 100 percent increase in Christie Vive locations, with up to 300 auditoriums pumping out rich, dynamic, detailed cinema audio by the first quarter of 2016.