Efteling, the fantasy-themed amusement park in the Netherlands, has gone from strength to strength under Fons Jurgens’ leadership. Entertaining almost 5.5 million annual guests and with an attractive, expanding accommodation offering, its strategy to become an international destination is clearly paying off.
Jurgens was appointed to the role of managing director in 2014 after previously serving as director of operations. He is currently in the middle of the ‘World of Efteling 2030’ expansion. Part of the project is a spooky themed area and indoor attraction called Danse Macabre.
Efteling added its 30th fairytale, the Six Swans, to the Sprokjesbos (Fairytale Forest) at the heart of the park in 2019. While many theme parks and attractions talk about story, Efteling still delivers it better than most.