accesso Technology Group PLC, a leading technology provider, has announced that its collaboration with Merlin Entertainments Attractions Operations Ltd., a subsidiary of industry leader Merlin Entertainments, will continue with the renewal of its partnership.
Merlin is one of the world’s largest attraction operators, specialising in creating “unforgettable, magical moments for guests of all ages”. Millions of guests annually enter the gates of its park and midway brands including SEA LIFE Aquariums, LEGOLAND resorts and Madame Tussauds waxwork attractions.
With the newly extended agreement, accesso will continue to serve as the company’s exclusive ticketing technology provider for its global portfolio. The tech firm will provide its services to 113 Merlin venues throughout 19 countries. Terms of the deal ensure the partnership will continue through to August 2026, with the option for Merlin to extend a further two years.
Taking Passport worldwide
accesso Passport is a fully-hosted ticketing suite that powers on-site sales, online ticketing and season pass management, with third-party sales distribution and access control capabilities.
The robust commerce platform allows Merlin to offer its visitors an intuitive, end-to-end digital experience. accesso Passport enables guests to navigate each aspect of their visit with ease, such as ticket selection, parking pass purchases, reserving dining packages and booking rentals.
Utilising the accesso Passport solution, operators are geared up to cater for the increasing consumer demand for shopping on the move – with mobile-friendly purchases being a key requirement for modern-day eCommerce.
With its user experience carefully tailored to the specific requirements of the visitor attraction industry, the system enables world-class operators such as Merlin to take advantage of revenue-driving upsell and cross-sell opportunities throughout consumers’ entire purchasing journeys.
Merlin Entertainments CEO Nick Varney says “Since 2015, Merlin has worked in partnership with Accesso to deliver the latest digital software across our global network, giving our guests an intuitive ticketing solution.
“We are pleased to be extending our partnership and continuing to develop and grow our ticketing experience, which puts our guests at the very heart of the customer journey.”
Steve Brown, accesso’s CEO adds “We appreciate the trust the Merlin team has placed in our long-standing partnership, and we look forward to building upon our successful relationship for many years to come.”
accesso recently signed a new three-year agreement to provide its software services to OWA Parks & Resort in Alabama, USA.