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Alterface Partners Jora Vision to Create New Interactive Attractions

alterface partners joravision to create new interactive attractions

Expert in interactive ride technology, Alterface, and leading design and production company, Jora Vision, have been sharing their expertise to develop new interactive attraction concepts.

“We become a stronger team by combining the creative design capabilities of Jora Vision with our interactivity technology expertise, ” reports Alterface Founder & CEO, Ben Cornet.

“We both believe in delivering quality and timeless attractions by creating high-level animation and creative content so the guest can enjoy a total experience from the minute he or she enters the ride.”

Robin van der Want, Project Development Director of Jora Vision, agrees, explaining that both companies work on an open architecture basis.

“This way we always have a winning team and the customer benefits from this great combined expertise, ” he says. “With Alterface, we share the same creative vision when it comes to producing interactivity for dark rides, with the guest experience as our main focus.”

Storytelling is a key focus for both companies, with a growing emphasis on allowing the guests to be part of the story:

“Interactivity should not be used as an add-on but as a tool to immersive visitors into a story, ” insists Simeon van Tellingen, Creative Director at Jora Vision.

Cornet adds that it is this combinations of a strong story and creative content coupled with Alterface’s advanced interactivity technology that gives rides real longetivity:

“If the theme is chosen well and fits the park’s concept, it can last for many years and attract many visitors, ” he says.

Headquartered in Belgium and with offices in the US and China, Alterface has created signature rides for clients across the globe including Justice League: Battle for Metropolis, Plants vs Zombies: Garden Warfare, Benno’s Great Race and the Amazing Ride of Gumball.

(Image kind courtesy Jora Vision)








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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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