American Dream, a mega mall for retail, dining and attractions, will open in New Jersey in fall 2019. The project includes a theme park, water park and snow park.
From developers Triple Five Group, American Dream’s entertainment offering includes Big SNOW, the first indoor snow park in North America, The Shops at Big SNOW, ski chalets, and more.
DreamWorks Water Park, the largest indoor water park in North America, will host a custom designed VIP lounge and cabanas.
Guests will also get to ride the world’s steepest roller coaster at the fully enclosed Nickelodeon Universe Theme Park, the largest indoor theme park in the Western Hemisphere.
Additional offerings include: NHL-sized ice-skating rink, performing arts theater, KidZania, CMX Luxury Movie Theater, 300-foot observation wheel overlooking Manhattan, New Jersey Hall of Fame, Sea Life Aquarium, Legoland Discovery Center, Climbzone, Mirror Maze, and two 18-hole miniature golf courses.
“For over 35 years, Triple Five Group has embraced the concept that retail cannot exist without entertainment and experiential elements, and American Dream will further raise the bar,” said Don Ghermezian, President, American Dream.
“Guests will experience something completely unique each time they visit – this project will be the realization of their wildest dreams.”
Retail and F&B at American Dream
Shopping on offer at American Dream includes the only New Jersey locations of Saks Fifth Avenue and Barneys New York, as well as Zara, H&M and Uniqlo.
Experiential retailer Fourpost, a shopping destination that hosts rotating selections of the best brands and interactive experiences, will also open at American Dream.
Diverse dining experiences, from fine to grab-n-go, feature at the new mega mall. Guests can enjoy cuisines from South America, Asia, Italy, the Mediterranean, and more.
‘Instagrammable’ moments at American Dream
With ultra-modern interiors, city gardens and grand atriums, American Dream boasts additional experiences – including one sprawling garden with bird-filled aviaries and bunny rabbit fields.
More than 75,000 LEDs and 25,000 ‘leaves’ make up Albero dei Sogni, a tree-like sculpture that performs to a musical soundtrack.
Museum-scale interiors will feature art from emerging artists and creatives from around the globe, and each nook, hall and area will serve as a place to mingle, relax, take photos and discover something new.
Retailtainment and the future of retail
Blooloop spoke to Don Ghermezian, President of Triple Five, about how this family-led group is not only surviving, but thriving, in a tough retail climate.
Images: American Dream