AO&A creates a seamless experience for I-Drive 360
The Orlando Eye
Located on International Drive, The Orlando Eye is a 400-foot observation wheel set within a cluster of other attractions, including Merlin’s Sea Life Aquarium and Madame Tussauds. The $200 million development officially opens May 4th, 2015, and includes upscale retail and dining venues offering entertainment for visitors throughout the day and evening.
AO&A, an Orlando-based firm, was involved in this complex project from start to finish. They aided early efforts to assemble the strategy for wheel design and execution team, created a program that worked to keep the project on track and within the project parameters, and served as the ‘turnkey’ provider for the entire Eye guest experience, taking on creative content, production and the design and program management of the 150 person capacity theatre.
Adam Raboy, COO of Circle Entertainment who own the project, knew that he had to find a highly specialized team to deliver both the technical and creative aspects of the interactive theatre experience:
“The project had a fixed budget and timetable. AO&A took that as a chance to demonstrate how well they can deliver a first class show within any box they’re given. I believe they’ve proven their value and resourcefulness and am eager to work with them in the future.”
Capturing the Spirit of Central Florida
The roughly four and a half minute film was written, produced and shot on location in Central Florida at multiple locations and experiences which best capture the spirit of the area. To bring the final images to life, the team also programmed the audio, water, wind, and scent effects into the theatre to create an enhanced, immersive experience. Guests may discover aspects of Central Florida they didn’t know about, or see familiar sights with a surprising new perspective.
“The project gave our team a chance to think ‘inside the box’. This means we had to assess the best show and experience we could deliver within the boundaries of the project’s schedule and budget goals. We relied relationships we’ve formed over many years in our industry, and that exceptional talent combined with the latest cost-effective technology allowed us to deliver high value for the guests and for our clients. Internally, we made candid, open communication our front burner strategy the whole way.”