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Blackpool Pleasure Beach announces virtual experience of ICON

icon roller coaster blackpool pleasure beach

Blackpool Pleasure Beach has teased an ‘ICON-IC’ theme park experience from the comfort of your own home as visitors practice social distancing amid the global outbreak of COVID-19.

The theme park is launching various activities for the public, who can experience the ‘thrills and spills’ of Blackpool Pleasure Beach.

It is launching a virtual experience of ICON, the park’s newest and fastest roller coaster, on April 4 at 4pm, with riders reaching ‘dizzying heights’ by tuning in on social media.

Participants are invited to post their reactions on Blackpool Pleasure Beach’s page on Facebook to connect with other fans.

Virtual experience of ICON on April 4

The attraction is also releasing exclusive clips and footage of its most popular rides every Saturday, and will be sharing fun activities, exercises, and arts and craft creations.

Amanda Thompson OBE, managing director of Blackpool Pleasure Beach, said: “We understand that theme parks are an escape for people and rollercoasters are an amazing, feel-good journey.

“During these times, if we can bring some of that joy home for people, that would just be wonderful,” added Thompson.

When it has aired, the ICON virtual experience will be available across Blackpool Pleasure Beach’s social pages, for families to enjoy for free from home.

Exclusive clips and footage of popular rides

Meanwhile, Blackpool is getting its first museum after winning a £4 million National Lottery Heritage Fund grant.

Show Town: The Museum of Fun and Entertainment will tell the story of the British seaside resort. The £13m attraction is due to open in 2021.

Blackpool Pleasure Beach’s second hotel opened in July 2019. BLVD is a luxury offering with an eye on the corporate market, as well as families.

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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