Book now for blooloopLIVE London 2015 to hear our experts in the BRANDS session talk about finding an emotional connection, the challenges of articulating brands in a zoo environment and the IP holder’s perspective.
blooloopLIVE London 2015’s session on BRANDS, sponsored by Access, will feature:
- BOB ROGERS, Founder & Chairman BRC Imagination Arts
- KIERAN STANLEY, Founder, CEO &CD dan pearlman
- SEAN CLARKE, Head of Aardman Rights & Brand Development
Don't miss out – book now!
BOB ROGERS, Founder & Chairman BRC Imagination Arts
Finding the Emotional Connection
Bob Rogers is Founder and Chairman of BRC Imagination Arts which turns brands and subjects into emotionally evocative destinations and permanent attractions that audiences love. BRC has done this for iconic brands such as Coca-Cola, Ford, Heineken and Volkswagen, and for cultural or educational subjects like Texas, Abraham Lincoln, The City of Liverpool and space exploration.
Rogers and BRC Imagination Arts are known for their collaborative approach, and for creating handcrafted experiences that deliver lasting, meaningful guest impact, mixed with a ton of fun and technical dazzle. Rogers is a member of the Board of Directors of the Academy of Motion Pictures (the Oscars). Honors include: the NASA Public Service Medal, induction into the IAAPA Hall of Fame, Thea Lifetime Achievement Award, 18 additional Thea Awards for projects, plus over 300 other international awards for creative excellence including two Oscar nominations. As an inventor he holds two patents. In his spare time, he fights crime as a costumed super hero (please keep this last bit a secret). www.brcweb.com
Bob will be telling us about how to find the emotional connection between a brand and the audience as well as sharing some highlights and trade secrets from his illustrious career.
KIERAN STANLEY, Founder, CEO &CD dan pearlman
Articulating Brands in Zoos
Born in Cork, Ireland, Kieran Stanley moved to Germany upon completion of his architectural degree at Trinity College in Dublin. He discovered his passion for design with a specific user focus whilst working as lead Architect on the unique Masterplan for the Hannover Zoo from 1994 onwards, working on a number of large scale developments until it's completion in 2010. Now a sought after specialist in leisure and recreation architecture, he has most specifically made a name for himself internationally in the realm of Zoo Design.
In 1999 he co-founded the creative agency dan pearlman, which acts in the fascinating and challenging field of Brand and Experience Architecture. As CEO and Creative Director he has been personally responsible for such prestigious projects as “Yukon Bay” in Hanover Zoo, “Lost Valley” in Samsung Everland, South Korea or “Islands” in Chester Zoo, UK. He is currently working for Zoos, parks as well as Brand experience environments worldwide, specifically in China, Korea, Denmark, Swizerland and Germany. He is a member of the IAAPA, WAZA, VDFU and the Berlin Chamber of Architecture (Architektenkammer Berlin).
He often refers to his work as "Storybuilding" and is a much sought-after speaker at congresses and universities.
Keiran will be speaking about the challenges in creating and articulating a brand in a zoo environment.
SEAN CLARKE, Head of Aardman Rights & Brand Development
The IP Holder's Perspective
Aardman, based in Bristol (UK) co-founded and run by Peter Lord and David Sproxton, is a world leader in animation. It produces feature films, television series, advertising and digital entertainment for both the domestic and international market. Their multi-award winning productions are novel, entertaining, brilliantly characterised and full of charm that reflects the unique talent, energy and personal commitment of the very special people who make up the Aardman team. The studio’s work is often imitated and yet the company continues to lead the field producing a rare brand of visually stunning and amusing independent and commercials productions. www.aardman.com
Sean is a senior marketing and licensing executive with over seventeen years of experience in branded character franchise development. Principal areas of expertise include creating integrated campaigns across feature film, TV & digital platforms, and brand extensions into licensed merchandise and live events.
Most recently Sean served as a co-exec producer on the Shaun the Sheep movie and was responsible for managing the global roll out, exploitation and development of the Shaun the sheep brand.
Sean will be speaking from the IP owner’s perspective about brand development.