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CEO Chris Deere set to leave Rainbow’s End

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The CEO of New Zealand theme park Rainbow’s End has decided to head over the rainbow at the end of 2017. 

Richard Wilks, Chairman of Rainbow’s End theme park made the announcement yesterday.  He said that, although Chris Deere is leaving Rainbow’s End, he will continue to retain an association with the company.

Deere joined the company in 2002 and has been CEO since 2007.  Before he joined Rainbow’s End, he had a career with the New Zealand Police force.

The award-winning theme park has gone through a period of tremendous growth and development during his time at the helm. Under his leadership, the New Zealand attraction doubled its turnover and saw attendance rocket by 62 percent. In doing so the park has won a raft of awards including the prestigious 2015 IAAPA Top Family Entertainment Centre of the World Award for its under-8s attraction, Kidz Kingdom.

“I’m one of those people that likes to make things happen,” Deere said in an interview with Blooloop last October.

“I’ve thoroughly enjoyed my time at Rainbow’s End,” says Chris Deere, regarding his departure from the theme park.

“After 15 fantastic years the time feels right to step aside and pursue other opportunities. It is a great company with a wonderful culture and I feel immensely proud of what we have achieved in this time. I look forward to retaining an involvement with the park.”

Richard Wilks and the board have extended their thanks to Chris for his “wonderful contribution to Rainbow’s End”.  The company will soon start the recruitment process for a new CEO.

Rainbow’s End opened in 1982.  It is New Zealand’s premier theme park with over 20 rides and attractions, including the big thrills of Stratosfear, Invader, Fearfall, Power Surge, and the Corkscrew Coaster.

The theme park is a wholly owned subsidiary of Rangatira Investments Ltd.  It is based in Manukau, Auckland.

Rainbow’s End CEO Steps Down

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