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Cruden Supplies Racing Simulator to Indian Attraction SMAAASH Thanks to IAAPA Expo


Cruden, the world’s leading designer and manufacturer of interactive, motion-based racing simulators, has installed a Cruden professional racing simulator at SMAAASH, a new Mumbai-based, sports-focussed entertainment centre.  The developers of SMAAASH discovered Cruden at the IAAPA Expo.

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Set to open in October, SMAAASH is the first Indian attraction to install a Cruden racing simulator and there are already plans to roll out the concept to other city locations in India.

Developed by AHA Holdings Pvt Ltd, SMAAASH, is a sports based immersive and interactive entertainment centre located in the Lower Parel area of Mumbai.  Guests can drive the Cruden Hexathrill racing simulator, play on a cricket simulator, enter into combat on an FPS simulator, play coin-operated machines or watch live sports events on large TV screens.

A spokesperson for AHA Holdings said, “I have been visiting IAAPA for last 10 years now and it is a one stop shop which inspires truly impressive and exciting entertainment venues across the world and enables the industry to learn best practices from veterans and leaders.  We met Cruden at IAAPA some years ago. We evaluated almost 15 different companies offering motorsport simulation. Finally we decided to go for Cruden and full motion because it adds the much needed entertainment component as well as helping non-sportspeople to participate in the sport. Our positioning is clearly aimed at youth and today’s youth is very aspirational about motorsport.”

Cruden will be exhibiting at IAAPA for the 11th consecutive year in 2012 with a new booth design and a specially-built Formula Style simulator in addition to a Hexatech 3CTR (three-seater).

“Cruden will look quite different this year – we are offering guests the chance to try the more realistic motorsports driving position of a single-seater race car, something which is being increasingly specified by attractions customers, ” says Frank Kalff, commercial director at Cruden.

Cruden will be at stand 1362 at the IAAPA Attractions Expo 2012, November 12-16, Orlando, USA. 

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