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$150m Hershey’s Chocolatetown region announced for Hersheypark

Hersheypark Hershey's chocolatetown
Rachel Read
By Rachel ReadOct 03, 2018 1 min read
Rachel Read
Rachel is co-founder and strategic director at blooloop. She has a degree in engineering from Cambridge University, is a Chartered Accountant and has certificates in Sustainability Leadership and Corporate Responsibility from London Business School, and Sustainable Marketing, Media and Creative from Cambridge University's Institute for Sustainability Leadership (CISL). Rachel oversees our news, events and sustainability.
See Full Bio

Hersheypark have announced details of the $150 millionHershey’s Chocolatetownexpansion.

The new theme park zone will include a coaster, restaurants and retail, and is the largest capital investment in Hershey Entertainment & Resorts’ history.

Commenting on the announcement, John Lawn, president and CEO of Hershey Entertainment & Resorts (HE&R) said,“We are incredibly excited to enter this next chapter in the rich history of Hersheypark. Hershey’s Chocolatetown will mark the true intersection where fun meets chocolate. Chocolatetown will be a place where chocolate-inspired attractions will transform the guest experience in new and engaging ways.

“This will be a definitive project for Hersheypark, HE&R and our destination. Inspired by our visionary founder, we are so proud to be able to leverage our remarkable history and our shared iconic brand in creating a sense of place that you can only find in Hershey, Pa.”

$150m Hershey’s Chocolatetown expansion

https://youtu.be/wQ72zATmxqg

Opening in summer 2020, Hershey’s Chocolatetown will feature:

  • a new arrival experience and front gate
  • the 15th Coaster for the theme park which promises to be the "tallest, fastest, longest, and sweetest "
  • a full service themed restaurant and other F&B options includingpersonal ice cream-ologists
  • a unique KISSES Fountain
  • a new home for the 100 year old carousel
  • the largest collection of Hersheypark merchandise in a new flagship store, with interactive shopping experiences

hershey's chocolatetown

Updates on the new rollercoaster will be available on the theme park's website and also via the hashtag#HPChocolatetown.

In 2017, Blooloop talked toHersheypark GM Kevin Stumpfabout “the sweetest place on earth”.

Images and video:Hersheypark

retail and leisuretheme park investment
NewsTheme park
Rachel Read
Rachel Read
Rachel is co-founder and strategic director at blooloop. She has a degree in engineering from Cambridge University, is a Chartered Accountant and has certificates in Sustainability Leadership and Corporate Responsibility from London Business School, and Sustainable Marketing, Media and Creative from Cambridge University's Institute for Sustainability Leadership (CISL). Rachel oversees our news, events and sustainability.
See Full Bio

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