Twentieth Century Fox Consumer Products and 3DBA create Ice Age themed attraction.
The Taman Impian Jaya Ancol Resort, Indonesia, has announced that an Ice Age Arctic Adventure is to open in April 2014.
Created in partnership with Twentieth Century Fox Consumer Products and 3DBA, the new themed attraction is based on the popular Ice Age film franchise and will feature fans’ favourite characters: an arctic tour with Sid, an immersive flume ride from Hopkins’ Rides and a Kontiki Boat Ride with Captain Gutt by Zierer.
Commenting on the attraction development Arinta Wahyuningrum, the Project Manager/Head of design team, for the project at the Taman Impian Jaya Ancol, Jakarta Resort, said, “Ice Age is a global phenomenon and we are thrilled that it will be the first Intellectual Property Ancol has ever worked with in developing a new attraction. As Indonesia’s number one theme park and resort destination, we are continually developing the property to ensure our guests receive world-class experiences and bringing the Ice Age Arctic Adventure to the Resort in 2014 allows us to add another first to our existing portfolio of fantastic rides and attractions.”
Developing Ice Age themed attractions is part of Fox Consumer Products’ strategy to leverage their IP portfolio, as explained by Greg Lombardo, vice president of global location based entertainment at Twentieth Century Fox Consumer Products, in a recent interview with Blooloop. Regarding the attraction at Ancol, Lombardo goes on to say that this is “a first for this region of the world and this expansion is part of our overall commitment to allow fans to experience Ice Age and its characters in new and innovative ways. This project is further proof of the incredible popularity that Ice Age enjoys around the globe and specifically in the very important territory of South East Asia.”
Roger Houben of 3DBA adds, “Ancol’s Ice Age Arctic Adventure will be one of the biggest Ice Age experiences to date and will be a great place for Ice Age fans of all ages. Ice Age is a phenomenal property with global appeal and the Ancol Resort will be among the first dedicated and immersive Ice Age attractions in the world.”