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José Díaz appointed CEO of Parques Reunidos


José Díaz has been appointed the new Chief Executive Officer of Parques Reunidos, replacing Fernando Eiroa.

jose diaz parques reunidosDíaz was chosen as the board deemed him capable of contributing to the accomplishment of four goals: further improving the process of operational optimisation, enhancing the focus on the company’s core business, fostering corporate acquisitions, and ensuring an appropriate business model for the indoor entertainment centres.

José Díaz was Managing Director as well as CEO of Parques Reunidos between 2004 and 2013. He has held other executive positions, including Marketing & Loyalty Director at Continente —and subsequently at Carrefour—, General Manager at Aspro Ocio and General Manager at Aurgi.

Chairman of the Board, Richard Golding, said: “I am delighted to have José Díaz back at Parques Reunidos. We were lucky to have him among our team for 10 years at the time of Parques Reunidos’ transformation into the multinational we know today. His deep knowledge of the industry and his experience with the company will enable him to contribute, from his first day, optimizing the results of our portfolio of parks, thus creating value for our shareholders.”

2018 results – a “record year” in Spain

Parques Reunidos announced revenue of €583.1 million in the fiscal year 2018, as well as a number of investments for the new year.

It was a record year for the company’s operations in Spain, with strong attendance boosting revenue by 4%. The rest of Europe also performed strongly. In the US revenue grew 0.6%, after performance was negatively impacted by adverse weather conditions

The company is currently developing four expansion projects for 2019, representing a total investment of €70 million.

In December, the company opened the Atlantis Aquarium in Madrid Xanadú. It is the first aquarium in Spain to be free of single-use plastics, and hopes to educate the public about the threat affecting marine biodiversity and the whole food chain.

In the same month, it opened another attraction in the intu Xanadú mall – “Nickelodeon Adventure” Madrid. The attraction is the result of an agreement between Parques Reunidos and Viacom International Media Networks.

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Michael Mander

Michael Mander

I am a journalist from Essex, England. I enjoy travelling, and love exploring attractions around the world. I graduated from Lancaster University in 2018. Twitter @michael_mander.

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