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Leolandia developing world’s first PJ Masks theme park attraction

PJ Masks, Entertainment One at Leolandia.

Children’s television series PJ Masks is to make its debut as a live attraction at Leolandia, a family amusement park in Italy.

Entertainment One, which owns the PJ Masks intellectual property (IP), has signed an exclusive, multiyear agreement with Leolandia. The two companies previously collaborated on a Peppa Pig attraction in 2014.

PJ Masks is an animated show aimed at pre-schoolers that features three superheroes, Catboy, Owlette and Gekko, and is currently in its second series with a third in development.

Work is currently underway for a special area dedicated to the IP at Leolandia. The attraction will recreate the heroes’ headquarters and is due to open to the public in 2019.

Giuseppe Ira, president of Leolandia, said:Innovation and vision are our driving force, so we are very pleased to extend our collaboration with Entertainment One and are making a substantial investment in what we believe will be a very popular attraction for young children.

“The project will start in the 2018 season and will be developed in the coming years to create a truly unique guest experience. We will offer new attractions, entertainment, shows, restaurant service and visitors will have the opportunity to meet their favourite heroes Catboy, Owlette and Gekko and snap a souvenir photo with them to treasure from this memorable experience.”

PJ Masks is one of the leading pre-school properties in Italy, according to Andrew Carley, executive vice-president of global brands at Entertainment One.

“The significant investment that Leolandia is making underlines our own strategy of building the brand for the long term and we’re delighted to be partnering with them to bring the show to life. The combination of this new attraction and two new series in the pipeline, ensures that we will continue to grow PJ Masks for many years to come,” he added.

Image: c. Entertainment One.

http://www.licensing.biz/news/read/eone-unveils-plans-for-pj-masks-attraction-in-italy/047128

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