Lo-Q plc, provider of queuing and ticketing solutions to the attractions and leisure industry, is to change its name to accesso Technology Group plc from 12 November 2013.
The new name reflects the Company’s expanded capabilities and expertise following the acquisition of ticketing technology and e-commerce firm accesso LLC in late 2012. The Company will use the established accesso brand name and existing brand assets – logo, imagery, and marketing – under the new name.
Tom Burnet, Chief Executive Officer of Lo-Q plc said, “The acquisition of accesso in 2012 was transformational to our business and the technology, operations and sales synergies from the acquisition are surpassing our original expectations.
"Rebranding under the accesso banner creates a unifying umbrella brand for our products, and defines our core business well – helping theme parks and venues access technologies that optimise the guest experience and grow revenue.
"We believe that the new name clearly encapsulates what the Company aspires to be, and gives us greater flexibility to enter new markets, make future acquisitions and diversify our operations around the world.”
The company's innovative virtual queuing solutions, Qbot(SM) , the original handheld device, Qband(SM) , the innovative waterproof RFID wristband, and Qsmart(SM) , its patented smartphone-based queuing system, will be integrated into the Company's product line under the umbrella accesso LoQueue(SM) . This maintains the name that's become synonymous with helping theme park guests reduce the amount of time spent standing in lines. accesso's ticketing, mobile and eCommerce technologies will be continued to be marketed as accesso Passport solutions.