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Moomin Theme Park to Open in Japan in 2018

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moomin theme park set to open in Japan in 2018

A brand new theme park based around Tove Jansson’s much-loved Moomin characters is to open in Japan in 2018.

‘Metsä’, meaning ‘forest’ in Finnish, is a joint venture between Tokyo’s FinTech Global Incorporated (FGI) and Moomin Monogatari Ltd.

Its wooded location on the shores of Lake Miyazawa in Hanno is intended to evoke the Moomins’ Finnish homeland.

mmomin theme park to open in Japan in 2018

The new theme park will incorporate two zones. Metsä Village is scheduled to open in Autumn 2018, and MOOMINVALLEY PARK will open in Spring the following year.

Metsä Village is being designed as a Northern European lifestyle country park. With no admission fee, visitors can relax or pursue outdoor activities in the park’s natural setting. Additionally, there will also be a covered European style market selling fresh local produce as well as arts and crafts. Accommodation will be offered in the form of lakeside glamping and a hotel with en-suite saunas.

moomin theme park set to open in Japan in 2018

At MOOMINVALLEY PARK, guests will be able to immerse themselves in the unique world of the Moomins. Landmark buildings recreated from the original stories will include the family’s Moomin House, the lighthouse and the bathing hut. The park will also feature a number of attractions, plus a restaurant and a Moomin store selling original park products.

moomin theme park set to open in Japan in 2018

Japan’s new Moomin attraction is being designed to deliver ‘Six  Experience  Values  and  3  Guidelines  that  Lead  to  a  True  Sense  of  Contentment’:

  1. The  experience  of  adventure,   of  discovery,   of  learning  new  things
  2. Natural  experiences  –  a  gentle  breeze  at  the  lakeside,   soft  grass  under  foot,    the  changing  seasons
  3. The  satisfaction  of  achieving  goals  through  one’s  own  effort

moomin theme park set to open in Japan 2018

Tove Jansson’s Moomin books first appeared in 1945 and are still as popular today with children all over the world.

All images © Moomin Monogatari Ltd. Main image is for illustrative purposes only.

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charles read blooloop

Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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