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Tokyo Disney Resort | OLC reveal financial results and strategy

Overcrowding at Tokyo Disney Resort prompts major expansion plans

OLC, owners and operators of Tokyo Disney Resort, has released financial results for 2018/2019, also unveiling its strategy, new rides and attractions, and large-scale investment plans.

According to OLC, the Tokyo Disney Resort 35th Anniversary delivered good results, but the company is predicting lower revenue and profit in 2020.

Net sales and all levels of profit hit a record high at Tokyo Disney Resort for 18/19 – including its theme park and hotel segments.

Theme park attendance rose due to the 35th anniversary events, with net sales per guest also increasing. OLC reported a rise in merchandise sales due to anniversary-related products, as well as an increase in food and beverage sales.

Both theme park attendance and net sales per guest rose to a record high.

However, net sales and operating profit are projected to decrease in the next financial year, following the anniversary events.

Core business strategies at Tokyo Disney

  • Strengthen ‘novelty’ and ‘comfort’ by introducing new products
  • Strengthen structural aspects to provide ‘novelty’ and ‘comfort’
  • Utilise technology, such as official apps, to improve guest convenience

Rides and attractions introduced in 2018

  • Novelty – added characters featured in Disney films to ‘It’s a Small World’ ride
  • Novelty – added new daytime parade ‘Dreaming Up!’
  • Comfort – refurbished restaurants to enhance dining environment
  • Comfort – expanded indoor queuing spaces

Technology at the resort

  • July 2018 – released ‘Tokyo Disney Resort App’ as an official app for smartphones smartphones
  • November 2018 – started electronic payment service
  • Summer 2019 – offer FASTPASS tickets through Tokyo Disney Resort App

Tokyo Disney Resort’s new rides and attractions

Scheduled to open on July 23, Tokyo DisneySea will welcome ‘Soaring: Fantastic Flight‘, adding scenes exclusive to DisneySea.

Opening at Tokyo Disneyland are:

  • Major attraction – ‘Enchanted Tale of Beauty and the Beast
  • Indoor theatre – ‘Fantasyland Forest Theatre’
  • New attraction – ‘The Happy Ride with Baymax’
  • New attraction – ‘Minnie’s Style Studio’

Large-scale investment plans until 2022

  • Tokyo Disneyland large-scale renovation – spring 2020 (¥75 billion)
  • Tokyo DisneySea large-scale expansion project –2022 (¥250 billion)
  • Disney Hotel inspired by Disney/Pixar film Toy Story – 2021 (¥31.5 billion)
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Bea Mitchell

A journalist specialising in entertainment and attractions, Bea loves theme parks (mainly Disney) and is particularly interested in things of a gothic, horror or fantasy nature.

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