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Smart Racing theme park announced for Paradise City, South Korea

New high-tech attraction will be part of the integrated resort‘s second phase of development

Paradise City South Korea Sega Sammy

Paradise City in Incheon, South Korea, is the first integrated resort (IR) complex in Northeast Asia. It is home to Paradise Hotel & Resort and Paradise Casino and Convention, as well as a boutique hotel, spa, club, art exhibition space, shopping arcades, and multi-purpose studios. The IR is a joint venture between Paradise Co and Sega Sammy Holdings, the Japanese gaming company.

In 2019, the first phase of construction was completed with the opening of a fantasy theme park, Wonderbox. Now, phase two will be kicked off with the addition of a new high-tech Smart Racing Park, according to a report in Inside Asian Gaming.

The announcement means that future visitors will be able to enjoy a new cutting-edge theme park featuring high tech gravity racing facilities, as well as other sports and activities.

High-tech attractions for the experience economy

The new theme park will sit on a 73,000 square metre site, located in a business area of Incheon International Airport. The announcement follows the recent signing of a business agreement between Incheon International Airport, Paradise City and Monolith, a Korean energy technology firm.

The project, which will reportedly cost 85 billion KRW, is expected to be finished in 2024. The goal of this enterprise is to boost the attraction’s competitiveness in the wake of the pandemic as well as to broaden its appeal to a wider demographic, including experience-loving Gen Z and Millennial visitors.

“If we firmly establish a cooperative relationship to promote common interests between the current Phase 1 and Phase 2 facilities, we will be able to achieve a successful tourism cluster establishment,” said Paradise Sega Sammy CEO, Choi Jong-Hwan, in a statement.

In recent years, there has been a trend for new attractions and traveltainment experiences at airports, for instance, Jewel at Singapore’s Changi airport, Flight of Dreams at Chubu Centrair International Airport in Japan and the planned business and tourism complex at Beijing Daxing International Airport.

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charlotte coates

Charlotte Coates

Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

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