Paragon Entertainment Ltd has entered into a representation agreement with Latvian-based designer of museums, attractions and heritage-based projects H2E.
H2R will represent Paragon in Latvia, the Baltic States, the Commonwealth of Independent States and Scandinavia.
The agreement will allow leading specialist fit-out and theming company Paragon, increased access to regional businesses, local trades and materials, and trading licences for projects; while H2E will benefit from Paragon’s sales, marketing and presence in the UK and Western Europe.
Paragon said it aims to increase its representation base around the world so as to attract and find new projects in new regions where it is not currently active.
“I am delighted to announce this deal which follows a period of significant interest in this growing and exciting region. As most projects require local understanding, representation on the ground is an important strategic step to drive sales and growth in new areas of the world, ” said Paragon Chief Executive Mark Pyrah.
“We chose to work with H2E due to the quality of their work, their in-depth knowledge of the region and strong existing client base. We look forward to creating joint and synergistic opportunities through this partnership, ” he added.