Leading provider of innovative image capture solutions, Picsolve, is delivering one of the world’s largest photography installations to integrated theme park destination, Dubai Parks and Resorts.
The implementation signals a company-first ticketing collaboration with VGS, providing guests with one in-resort payment solution for their entire visit.
“By deploying the latest innovations in technology and being part of Dubai Parks and Resorts ticketing eco-system, we are guaranteeing complete guest satisfaction with a fully connected, omni-channel photo and retail experience, ” explained Alan Wright, CEO of Picsolve.
Dubai Parks and Resorts encompasses a number of ground-breaking theme parks including MOTIONGATE™ Dubai, LEGOLAND® Dubai, LEGOLAND® Waterpark, Bollywood Parks™ Dubai the multi-themed dining and restaurant destination Riverland™ Dubai, and Lapita Hotel a Polynesian themed family hotel part of the Marriott Autograph® Collection.
The Picsolve/VGS integration is intended to make it easier and quicker for visitors to purchase and enjoy souvenir photo opportunities in any of the theme parks.
Future plans include Picsolve’s GS Photo Studio which will provide guests with a photo souvenir of themselves against the backdrop of a themed location within Riverland™ Dubai, such as the French Village or India Gate.
Roaming photographers are also being deployed to capture special moments of a visitor’s day. Plus, photo gifts and branded photo books will be available at Bollywood Parks™ Dubai, MOTIONGATE™ Dubai and LEGOLAND® Dubai.
Raed Kajoor Al Nuaimi, CEO of DXB Entertainments PJSC, the owner of Dubai Parks and Resorts, said the inclusion of Picsolve’s photo capture innovations was crucial to his company’s vision:
“With Picsolve, we were able to collaborate with the best-in-class digital photography partner and ensure all our guests can use the latest tech solutions to remember and cherish their special times spent at Dubai Parks and Resorts.”
With over 500 installations worldwide, Picsolve captures over 250 million moments a year via digital and print platforms.