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Triotech unveils virtual reality (VR) attraction featuring Ubisoft’s Rabbids and Assassin’s Creed

Triotech launches new online store at amusement expo

Creator of award-winning immersive and interactive media-based attractions, Triotech, has unveiled a new Virtual Reality concept featuring Ubisoft licensed properties Rabbids and Assassin’s Creed.

Thanks to this latest partnership, content supplied by the French video game publisher will put its blockbuster IPs at the heart of a new immersive, interactive, VR experience.

Triotech unveils virtual reality (VR) attraction featuring Ubisoft's Rabbids and Assassin's Creed

“We have watched the evolution of virtual reality technology closely over the last few years,” reports Founder, President & CEO of Triotech, Ernest Yale. “We feel that, with this solution, we have a strong offering to the market when considering both the content and the technology but most importantly, the guest experience.”

A big experience on a small footprint

Showcased at this week’s IAAPA Attractions Expo, the new VR maze attraction combines complete immersion and interactivity to transport players into an engaging virtual adventure. And, although guests enjoy a ‘big’ experience, the attraction only occupies a small footprint. The product is fully modular which means it can fit into almost any space from 10 square metres or more.

It is powered by technology from one of Triotech’s technology partners, Asterion VR, a leader in the development of indoor Walk VR experiences.

“This partnership is part of Ubisoft’s strategy to open new doors to our rich video game worlds such as Rabbids and Assassin’s Creed, enabling us to create immersive experiences for our fans while reaching out to new audiences,” adds Deborah Papiernik, Senior Vice President, New Business at Ubisoft.

Founded in 1999, Triotech is a leader in the creation of immersive experiences for both the entertainment and edutainment markets. To date, over 110 million guests have enjoyed a Triotech experience in over 320 installations in 50 countries worldwide. The company provides integrated turnkey solutions for digital attractions including content developed in its own studio in Montreal, Canada.

Ubisoft’s first theme park collaboration was the dark ride Raving Rabbids: Travel in Time at Futuroscope in France, which opened in 2013. The creative concept was developed by Jora Vision, using an earlier ride system from ETF. The award-winning attraction was credited with boosting park attendance by 20%.

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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