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Universal Studios Japan unveils blockbuster next-gen nighttime parade for 2018

Universal Studios Japan unveils 'world's first' next-gen nighttime parade for 2018

Universal Studios Japan has unveiled plans for a major, next-generation nighttime parade in 2018 featuring Hollywood blockbusters Harry Potter, Minions, Jurassic World and Transformers.

Claiming to be a world’s first, ‘Universal Spectacle Night Parade – Best of Hollywood’ aims to raise the bar by re-imagining the traditional parade concept.

According to Universal, it will bring together the magic of J.K. Rowling’s Wizarding World, the Minions’ mayhem, mega Transformers robots and realistic Jurassic World dinosaurs. Viewers will be fully immersed in the dynamic and ever-changing spectacular.

USJ’s rapid growth continues as attendance booms

The parade promises large-scale, precisely synchronised projection mapping, spectacular film lighting, dynamic floats, a sweeping cinematic score and live performances. The whole experience will be coordinated by Universal Creative’s ‘Show Orchestration’ technology.

This is the latest in a number of major projects currently in development at the rapidly expanding Universal Studios Japan. This year saw the launch of Minion Park. Next up is Super Nintendo World, slated to open in 2020. The new attraction is expected to pull in around 2 to 3 million extra visitors a year.

Located in Osaka, Universal Studios Japan reported record attendance last financial year. 14.6 million people visited the park, an increase of 700,000 in the previous year. By contrast, admissions to Tokyo’s two Disney parks fell by 0.6 percent to a just over 30 million.

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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