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Sustainability: a key issue for all attractions

A Different View releases new report, Narratives of Sustainability, working with greenloop and

Narratives on Sustainability

by Geoffrey Dixon, A Different View

In April 2021 commissioned by greenloop, A Different View, working with, conducted a survey of 1,100 visitors to UK attractions. The aim was to develop an understanding of what actions on sustainability they were taking in their everyday lives, as well as what they wanted or expected from the attractions they visited.

Furthermore, I conducted seven one-to-one interviews with senior leaders in the attractions sector from the US, Europe and New Zealand. I listened to their views and narratives on sustainability, how they were reacting to environmental change and also what they saw as the benefits and the challenges facing their operations.

The results of the quantitative survey and the one-to-one interviews were then presented at the first-ever greenloop conference in May 2021. In addition, a more comprehensive report of the results was made available and can be downloaded from here.

science museum sustainability solar farm
Image courtesy of Science Museum Group

See also: Show me the (green) money: why sustainability is good for business

Narratives on sustainability

The senior leaders from the seven attractions had so much more to say than I could put into the greenloop presentation and in the initial report. So, as a result, we have produced, ‘Narratives on Sustainability’ which you can download now.

Our ‘Narratives on Sustainability’ report covers nine main areas of sustainability and environmental, social and corporate governance:

  • Supply chain management
  • Employees  
  • Investors and stakeholders
  • Utilities
  • Market perceptions
  • Communications
  • Mobility
  • External and regulatory influence
  • Innovation

Visitors and attractions will continue to change in how they react to sustainability and environmental challenges. Greenloop and A Different View, partnering with, will conduct further studies to monitor developments.

A Different View is a strategic business consulting firm and full-service market research agency serving the attractions industry. 

You can download the new Narratives on Sustainability report for free here.

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Geoffrey Dixon

Geoff Dixon is Head of Research at A Different View and has designed and conducted concept development and both formative and summative research projects in more than 30 countries in the attractions, retail, tourism and events sectors.

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