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projectiondesign® projects 5D and interactive visitor experiences in Alterface venues worldwide


Related: Alterface Profile / 5Di Cinema and Media-Based Interactive Dark Rides / 5Di, the European Premiere! with Alterface / Alterface’s technology wins an IAAPA award

High brightness and HD resolution from projectiondesign’s professional series projectors used for ‘Pirate’s Plunder’, ‘Desperados’, ‘Castle of Chaos’ interactive exhibits at Alterface museums, science centers and amusement parks worldwide

Family audiences all over the world are being wowed by a variety of interactive, HD and 3D attractions, thanks to the latest DLP® video projection technology from Norway’s projectiondesign® and the ingenuity of specialist show creator Alterface.

The company’s latest project saw it deliver a variation of its Haunted House concept to the Castle of Chaos in Branson, Missouri, USA – billed as the first interactive 5D haunted experience in the world.   Here, a series of 3D HD movies are rear-projected onto three screens, using a pair of projectiondesign F32 DLP projectors for the largest ‘landscape’ screen, and projectiondesign F22 projectors for each of the two ‘portrait’ screens on either side. The 3D movie is augmented by animatronics and other effects to produce the ‘5D’ experience. 

Building on the success of the Haunted House theme to Castle of Chaos, in June 2010, a new theme "Nightmare" opened at the Tusenfryd Amusement Park in Norway and is Alterface’s first interactive haunted house in Europe. Here projectiondesign F32 projectors are used to display brand new video sequences alongside a new sound track plus new and spectacular pop-up effects to emphasize the terrifying and exhilarating atmosphere of this new kind of attraction.  Nightmare was opened by famous Norwegian acting personalities, Jeppe Larsen and Jenny Skavlan. 

Xavier Marichal, CTO at Alterface, comments: “As with all of our projects, the Castle of Chaos does not just present an audience with passive movie content.  Using our patented technologies, visitors get the chance to ‘fire’ at ghosts, ghouls, zombies and other adversaries, which then react on-screen according to where and how hard they have been hit. 

“We’ve been working with projectiondesign for a number of years and have found that their high-performance projector products strike the right balance between high brightness and strong contrast. This is important to us, because our interactive ‘stories’ are played out in a variety of environments, from the darkest ‘castles’ to the bluest ‘sea’.

“Visitors to today’s attractions expect the same HD image quality that they get at the best movie theatres, and projectiondesign projectors give them that, while being cost-efficient enough to give our customers a rapid return on their investment.”

Other Alterface shows, such as ‘Pirate’s Plunder’ and ‘Desperados’, have also benefited from projectiondesign technology and image quality.  These 2D interactive theatres have been installed in a range of locations, from Denmark’s Sommerland Sjaelland and Bakken and Walygator in France, and Germany’s Weissenhauser Strand family entertainment centre.  While these designs have used various combinations of projectiondesign  F12, projectiondesign F22 1080 and the projectiondesign F32 DLP projectors, at Bioscope in the Alsace region of France, the ‘Sea Safari’ 3D interactive theatre uses a pair of projectiondesign F32 projectors.

“Whatever the size of venue and the available budget, projectiondesign has a high-performance projector that perfectly fits our needs, ” concludes Marichal. “projectiondesign is also always quick to respond to our requests and the quality of service we receive from their local sales manager, Gerben van den Berg is second to none.”

Gerben van den Berg, Regional Manager, Belgium, Netherlands, Luxembourg, Iberica and Italy at projectiondesign, concludes: “We have an excellent working relationship with Alterface and feel that our two companies have a lot in common: continuing investment in technological innovation, a commitment to the highest standards of service, and a desire to give our customers the quickest and best return on their investment.  Together we are pushing back the boundaries of what is possible with HD, 3D and even 5D imaging, in a way that offers excitement for visitors and value for our customers.”

About 5Di from Alterface

From its global HQ in Louvain, Belgium, Alterface offers a range of interactive multimedia systems to museums, science centres and amusement parks all over the world. 

With R&D, systems engineering and content creation all available on-site, the Alterface can not only design new attractions for educational or recreational purposes, it can produce its own HD and 3D audiovisual programming as well.  By providing a menu of pre-packaged attractions which can be individually tailored to a customer’s needs, Alterface provides a cost-effective way for museums and amusement parks to upgrade their offering.

‘ 5Di’ is a comprehensive Interactive Cinema solution developed by Alterface featuring stunning High Definition 3D images and displays, incredible in-room Special Effects (4D), realistic seat movements and effects (5D) and, most importantly audience interactivity. 

Building on the undoubted success of its former interactive theatre (more than 30 installations worldwide), Alterface continues to invest in this promising technology.  This has resulted in over 10 innovations for the 2010 version of the 5Di cinema!

About projectiondesign

projectiondesign is a Norwegian company that designs, manufactures and markets a range of high performance projectors for professional, business and consumer applications. Amongst its core markets are high resolution scientific visualization, visual training and simulation, medical imaging, broadcast and post production, public media and entertainment. Numerous industry milestones that distinguish projectiondesign’s award winning, innovative technology include the introduction of the world’s first single-chip SXGA DLP projector in 2002, the first commercially available 1080p DLP projector in 2006, the first WUXGA resolution DLP projector, and the first portable and high-resolution active 3D stereoscopic projector in 2008. In 2009, projectiondesign introduced its first 3-chip projector and debuted LED illumination. 2010 signifies the company’s first image warp and blend product with the MIPS processors, as well as the world premiere of the WQXGA resolution (2, 560 x 1, 600) projector, and revolutionary patented Remote Light Source technology. The entire professional product range is warranted for 24/7 usage. projectiondesign is based in Fredrikstad, Norway, and has offices in Singapore, India, UAE, South Africa, Italy, Spain, Germany, Netherlands, United Kingdom and the United States.
For further information about this and other leading products please visit or contact:

See projectiondesign in Hall2, Stand MU90 at the International Trade Fair for Museum and Exhibition Technology, Leipzig, Germany, 18-20 November 2010

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