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Theme Parks: Ocean Park Breaks Attendance Record for 7th Time in 8 Years

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Ocean Park has broken its annual attendance record for the seventh time in the last eight years by surpassing the 5.1 million mark on the strength of new attractions, creative event presentations, strong support from local guests and rising tourist arrivals. It took the Park less than eleven months to break the record that was set last year when attendance rebounded to above 5 million after persevering through the challenging global economic conditions of 2008/09. With six more weeks to go before the current fiscal year ends on 30 June*, the public has ample time to help Hong Kong’s People’s Park make a push for a spectacular new record. Mr. Ng, the record-breaking guest, was visiting the Park with his wife and their two children.

Related: Blooloop interviews Tom Mehrmann, Chief Executive, Ocean Park Corporation /Ocean Park Welcomes 100 millionth Guest Since Inception

Mr. Ng, said, “It is truly exciting to play a part in helping Ocean Park advance towards its seventh new attendance record in the past eight years. We look forward to contributing to Ocean Park’s record-performances in the future.”

Dr. Allan Zeman, Chairman of Ocean Park, said, “The record-breaking performances over the past eight years testified to our continuous efforts to give Hong Kong a home-grown, world-class theme park and tourist destination. The launch of Aqua City this year has brought resounding recognition of the New Ocean Park experience envisioned in our Master Redevelopment Plan (MRP) as we achieved best-ever attendance for the months of February and April. The past eight years have also seen us continuously elevate our creativity in presenting seasonal events. This year’s Animal Month has given April’s attendance a great boost while our 10th annual Halloween Bash, which we celebrated in October of this fiscal year, recorded the highest ever attendance for the event.”

Dr. Zeman continued, “Benefiting from rising tourist arrivals as the global economy continues to improve, we have welcomed about 20% more non-local guests this year. In the mainland China market, we continue to invest in online advertising and collaborate with travel agents on joint advertising. Our efforts to promote the Park by visiting key overseas markets also continue to bear fruit while the great work of Hong Kong Tourism Board and Tourism Commission help to ensure that Hong Kong remain a destination of choice for international visitors. It is also heartening to note that the attendance increase is driven in part by the strong support from the people of Hong Kong as Ocean Park welcomed (year-on-year) 70% more local guests during this year’s Chinese New Year period.”

Dr. Zeman added, “With increasing attendance, more people can benefit from our conservation advocacy and education. It also means that more resources can be directed to conservation research and projects. Many people helped make this possible and deserve our gratitude, including the Ng family, the loyal people of Hong Kong and our business partners. I would also like to thank the record number of guests from all over the world who have chosen to connect with nature at Ocean Park during their stay in Hong Kong.”

Dr. Zeman continued, “Our march towards a new annual attendance record over the next few weeks will be doubly exciting as we will also be counting down to the official opening of The Rainforest, which will offer a tropical rainforest experience with exotic animals and a thrilling rapids ride. Looking further ahead, we are already planning the scariest-ever haunted houses for our 11th Halloween Bash. We will be opening more attractions in our Thrill Mountain zone of exhilarating rides as we prepare for the 2012 opening of Polar Adventure, our new theme area featuring Arctic and Antarctic environments and animals. All these give us tremendous enthusiasm for the year-long celebration of our 35th anniversary in 2012.”

As record-breaking guests, each member of the Ng family will receive a Lifetime VIP Pass and take part in Dolphin Encounter and behind-the-scene tours of the Grand Aquarium and Amazing Asian Animals. The entire Ng family will also receive Häagen-Dazs® coupons for a whole year, a mini dispenser with 2 cases of water from Swire Coca Cola HK, plus one Volkswagen GTI watch. Moreover, they will also enjoy a sumptuous dinner in the VIP room of Neptune’s Restaurant.

Dr. Zeman concluded, “This has already been a most wonderful year as we have seen our attendance since inception surpass the 100-million mark. With six more weeks to go before the current fiscal year ends, I encourage everyone to visit Ocean Park before the end of June so as to be a part of this special record-breaking year!”

*Ocean Park’s 2010/2011 fiscal year runs from 1 July 2010 to 30 June 2011.

About Ocean Park

Ocean Park is Hong Kong’s unique home grown theme park with a heritage of delivering family fun and fond memories. Since its opening in January 1977 as a non-profit organisation, Ocean Park has developed itself to be a world-class attraction connecting people with nature, and recognised for its animal husbandry, research and relationship with the community. Over 100 million people have visited Hong Kong’s premier park since its inception, and Ocean Park has remained committed to offering adults and children experiences that blend entertainment with education and conservation. Part of the proceeds from Ocean Park admission tickets and some retail items will go to Ocean Park Conservation Foundation, Hong Kong to support its wildlife conservation projects.

Ocean Park – Giving Back to the Community

As Hong Kong’s People’s Park, Ocean Park has launched different community initiatives to enable Hong Kong people from all walks of life to enjoy the Park’s offerings. These initiatives include 1) concessionary admission for Hong Kong residents on their birthdays, Hong Kong residents aged 65 years and above, and holders of Registration Card for People with Disabilities; and 2) sponsored admission to individuals and members of families receiving assistance from the Comprehensive Social Security Assistance Scheme (CSSA), and Social Welfare Department member organizations. The Park also gives donation-in-kind to charitable organizations, offers special rates for school tours, and spearheads many other community caring projects. During the fiscal year of 2009-2010, Ocean Park maintained a total of 13 social care programmes, with over 350, 000 beneficiaries and an aggregate value to the community equivalent to HK$85, 000, 000.

For enquiries, please contact:

Ocean Park

Una Lau

Tel: (852) 3923-2601 / 9389-3827

Email: una.lau@oceanpark.com.hk
 
Weber Shandwick

Shanice Wong

Tel: (852) 2533-9911 / 9219-0007

Email: shawong@webershandwick.com

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