VISIT, a specialist in creating digital solutions tailored to the attractions and tourism industries, has now become the unified identity for the former Visit Group, and represents the entire portfolio of the Nordics’ leading hospitality tech company.
Serving over 10,000 clients, from hotels to rental accommodation, experiences, and destinations, the new identity and unified offering at visit.com will enable the hospitality sector to leverage a single technology platform spanning sales, operations, and the visitor journey.
Erica Broomelius, head of marketing and brands, says: "For a long time we’ve built strong products and deep relationships, but under several different brands.
"As our platform grew, we realised that the way we communicated no longer told the whole story. Now we’re making the value we create clear.
"The new identity isn’t just good design – it’s a promise: one company, one platform, one shared direction."
"Every solution should be best in its niche and stand on its own two feet – but the real strength emerges when they work together," says Carl-Johan Holmén, VP GTM and partnerships.
"We’ve erased the boundaries between the products and built a unified platform that works just as well within a customer’s existing ecosystem as when we deliver the whole package, and with AI we’re now taking rapid steps forward.
"Our philosophy is simple – we give you the freedom to grow with us and never set limits on how far you can reach."
Technology that drives collaboration
In a distinctive core benefit, the VISIT platform allows industry operators to link their offerings. This means that businesses at a destination can package and sell together, powering cross-selling and creating new income streams. Each business remains the owner of its own visitor relationship.
Magnus Emilson, founder and chairman of the board at VISIT, says: "From the very beginning, our conviction has been that the best thing we can do for our customers is to be a true partner.
"It’s about sharing knowledge, solving challenges together and standing side by side in an industry in constant change. That same spirit carries us into the next chapter.
"The new identity clarifies our focus on innovation and our ambition to be a North Star in the industry – while bringing our entire offering together in a clearer and more unified platform."
See also: Visit Group shares highlights from Visit Summit 2025
VISIT's launch reflects the company’s continuing dedication to creating a stronger, more coherent offering for the sector. The platform is available at visit.com.
Earlier this year, VISIT announced that its iTicket platform had been adopted by Skansen, the most visited museum in Sweden and the world’s oldest open-air museum and zoo.
Rebecca Hardy has over 10 years' experience in the culture and heritage sector. She studied Fine Art at university and has written for a broad range of creative organisations including artists, galleries, and retailers. When she's not writing, she spends her time getting lost in the woods and making mud pies with her young son.
