Looping Group has expanded the Isla Magica theme park, Seville, with a new waterpark, bringing in Polin to supply some of their signature waterslide and attractions.
Established in 2011, Looping Group owns nine leisure parks in Europe and has a dynamic external growth strategy, with a vision to become one of the European leaders in the regional parks sector. A key component of that strategy is the addition of waterparks to its theme parks.
Last year Looping Group expanded Avonturenpark in Hellendoorn, Netherlands, with the $4 million (€3 million) Aquaventura Slidepark, designed and installed by Polin Waterparks.
This year, the Looping Group has again partnered with Polin for the $6.5 million (€5 million) expansion of Isla Magica with an innovative new waterpark to regain guests' interest. The 215, 000 sq ft (20, 000 sq m) waterpark, which opened to the public in July, can accommodate up to 4, 000 people a day.
Looping Group CEO Laurent Bruloy was keen to add some of Polin's signature water rides at Aqua Magica waterpark in order to bring in guests from outside the region and also to encourage repeat visits from locals:
"We wanted to invest in attractions that would not only excite local residents and entice them to come back many times over the summer season, but that would also intrigue visitors from outside the area. We know that these waterslides will help build guest loyalty because they are unique and thrilling. Plus, we'll provide an actual beach experience with our wave pool in an area of Span that is far from the coast.
"In essence we're offering an experience that can't be found anywhere else in Seville."
Aqua Magica includes some of Polin’s most thrilling water slides, all of which feature Polin's exclusive resin-transfer molding (RTM) manufacturing technology, which is not only physically superior but also makes the slides appealing with a smooth and shiny interior and exterior:
- A winding 1, 476-foot (450-meter) -long leisure river
- Racer Twin Hybrid
- Black Hole + Rafting Slide Combination
- Rafting Slide + Flying Boats
- Aquatube + Giant Body Slide Combination
- B6 – Water-Play Structure
General Manager of Aqua Magica, Guillermo Cruz, says that having high quality thrilling attractions is the key to running a successful waterpark during the short European summer:
"If you give guests slides and other water rides that offer real thrills and excitement – adrenaline-pumping experiences that they can't get anywhere else – then it's definitely possible to keep them coming back again and again. And that allows even a short season to be extremely profitable. Plus, waterslides and water play structure are appealing to families who might not otherwise be interested in the 'typical' theme park experience. After all, a waterpark allows guests to spend much more time together than most theme parks. They can ride many of the slides as a group. They can splash together in the wave pool or float along in the leisure river. And they can let little ones entertain themselves with the interactive gadgets and gizmos of the kids' water playground.
"Those are experiences you just can't get at a dry theme park.”