blooloop is pleased to reveal the initial judges for the 2025 blooloop Innovation Awards, presented with AREA15:
- Steve Alcorn, CEO, Alcorn McBride
- Kimberly Benneville, co-founder, Beneville Studios
- Sam Bompas, director, Bompas & Parr Studios
- Jenefer Brown, executive vice president and head of Lionsgate global products & experiences
- Dolf DeJong, president & CEO, Toronto Zoo
- Wouter Dekkers, CEO, Momentum Leisure
- Philipp Edelmann, head of attractions, Netflix
- Kael Elliott, senior creative lead – Legoland Resorts Merlin Magic Making
- Joe S Herrington, principal media designer, Walt Disney Imagineering
- Jasmin Jodry, executive creative director
- Asa Kalama, VP, executive – creative & interactive experiences, Walt Disney Imagineering
- Eddie Kemsley, CEO, Dreamland Margate
- Margaret Kerrison, founder/owner, MCK Creative LLC
- Henry Kim, creative director, Forrec
- June Ko, executive director, InfoComm
- Michael Kreft von Byern, general manager, Rulantica
- Bart Kresa, founder, BARTKRESA design
- Nick Laister, director, Fairytale Farm
- Chris Lange, chief creative officer and owner, Creative Studio Berlin
- Traci Lewand, chief experience officer, San Antonio Zoo
- Alan Mahony, chief operations officer, entertainment, Keyestone
- Amanda Mayne, head of partnerships: international touring exhibitions, British Museum
- Erica McCay, creative director, writer, designer
- Goc O’Callaghan, global experience strategist, UBQex
- Judith Owens, chief executive, TBL International
- Frederica Peters, regional manager EMEA for live events and location based entertainment, Mattel
- Malika N. Pryor, chief learning & engagement officer, International African American Museum
- Lora Sauls, assistant director entertainment creative development, Universal Creative
- Elaine Schomburg-LaFleur, senior project engineer, AOA
- Linda Spurdle, museums, heritage and culture consultant
- Sarah Sutton, CEO, ECP
- Benjamin Wilson, head of design development, MSC Cruises
- Olivia Wyrick, senior director, waterpark operations & aquatics, Aquarabia Water Theme Park
- Eng. Al Yaqdhan Al Harthi, director general, Oman Across Ages Museum.
Our judges will be looking for the most innovative ideas, products and projects in the sector.
How to enter
Entries for the 2025 blooloop Innovation Awards are now open.
Early bird pricing is available until 28 July.
To take advantage of this best price, pay for your entry before early bird pricing closes and then keep editing up to the final deadline of 29 September.
The categories for the 2025 awards include:
- Accessibility
- Blue sky, sponsored by Forrec
- Brand realisation
- Creative technology, sponsored by Holovis
- Exhibit – animals
- Exhibit – culture
- Experiential technology
- Family
- Game on
- Guest journey, sponsored by SSA Group
- Immersive attraction
- Immersive experience, sponsored by Christie
- Immersive experience – cultural
- Marketing
- Retail & dining
- Spectacular
- Splash
- Storytelling, sponsored by Blue Telescope
- Storytelling – culture
- Sustainability
- Thrills
Learn more about the entry types, categories and what to enter here.
We have also created a guide to entering the awards that gives you insight into what the judges will look for in each category.
Why enter the blooloop Innovation Awards?
Entrants benefit from:
- Raised profile. Be seen by the people who matter – our expert judges.
- Celebrating your work with your team and clients. Leverage your award entry for marketing and to boost team morale.
- Gaining a competitive advantage to attract new business and new talent.
- Showcasing your innovation to the world’s biggest audience of attractions sector professionals with your own page in our Innovation Awards Gallery on blooloop.com – this gets 15,000 views a month.
- Reinforced reputation for excellence.
- Joining the incredible list of past winners and proving that you are an innovator in the industry.
