Attractions operator Cedar Fair have renewed their licensing agreement with Peanuts Worldwide - allowing them tocontinue showcasingPeanutscharacters until 2025.
The agreement will grant coversCedar Fair'sNorth American exclusive use ofPeanuts throughoutCedar Fair's11 amusement park locations. They can also use the characters in entertainment and sports, food and beverage, lodging and retail operations.Cedar FairChief Executive Officer, Matt Ouimet, said: "The renewed relationship betweenCedar Fairand Peanuts Worldwide allows both companies to develop and extend their brands, creating a more immersive experience for guests through meet-and-greets, live entertainment, merchandise and themed areas throughout the parks."
"The value Peanuts brings to our parks is demonstrated in many ways; for example, our Peanuts themed Planet Snoopy children's area atKings IslandnearCincinnatiwas just named "Best Kid's Area" for the 17thyear by Amusements Today, the leading industry news source. With more than half of our parks now offering a free pre-K season pass for children, our continued showcasing of the beloved Peanuts characters underscores our commitment to entertaining young families."
Cedar Fair's North Carolina theme park,Carowinds,announced an expansion including a newly expanded kids’ area.
The new kids’ area (previously known as Planet Snoopy) will be called Camp Snoopy.It will feature five new rides and a climb and play area.It will also include a more naturalistic midway celebrating the beauty of the Carolina wilderness.
Among the new is PEANUTS™ Trailblazers, where visitors burn rubber in Jeep-themed vehicles on a small speedway.
"Cedar Fairhas been a long-standing and cherished partner to Peanuts, dating back many years to whenCamp Snoopyfirst opened atKnott's Berry Farmin 1983," saidCraig Schulz, son ofCharles M. Schulzand President and CEO ofCharles M. Schulz Creative Associates. "On behalf of my entire family, I look forward to many more years of bringing the joy of my father's characters to the fans inCedar Fair'sparks."
Image courtesy of Cedar Fair
