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Cirque du Soleil Partners Sama-Sama for new Live Experience


Cirque du Soleil  and Sama-Sama Creative Labs are partnering to create the Sama-Sama Live Experience. 

Cirque du Solei Partners Sami-Sami for new Live ExperienceCombining elements from live shows and theme parks, the new production will take the audience on a 360-degree immersive journey to a parallel universe inhabited by a mysterious community known as the Samis.

Twelve large-scale interactive installations will enable the audience to become performers through the universal language of music, movement and rhythm. Each original installation has been created exclusively by the Sama-Sama team and features intuitive interfaces designed to be engaging and user-friendly. The Sama-Sama journey culminates in a grand finale where all audience members become part of the Sami community. Sama-Sama means “together” in Filipino. 

The experience has been designed to appeal to multi-generational audiences and make the most of state-of-the-art multimedia and technology. 

Cirque du Soleil, renowned for its high quality entertainment, is providing guidance in the development of this live experience as well as acting as a business partner in the venture.

Charles Joron, Chief Production Officer & Executive Producer of Cirque du Soleil Group, comments, “We see great potential in Sama-Sama’s new immersive concept and have decided to come on board. This innovative approach is unique and we believe it will touch audiences in a brand new way.” 

A pilot version was performed in Tel-Aviv in 2012 to critical acclaim. Since then, Sama-Sama founder, Roy Ofer (above), has led a team of top-flight programmers, designers, composers and video directors to refine the concept. 

Sama-Sama Live Experience launches in November 2015 in Madrid, Spain, followed by a tour of other major cities in Europe, North America and South America. The company is also in discussions with different parties interested in hosting permanent installations of the Sama-Sama Live Experience.

Image courtesy Ran Biran

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