Cirque du Soleil and Sama-Sama Creative Labs are partnering to create the Sama-Sama Live Experience.
Combining elements from live shows and theme parks, the new production will take the audience on a 360-degree immersive journey to a parallel universe inhabited by a mysterious community known as the Samis.
Twelve large-scale interactive installations will enable the audience to become performers through the universal language of music, movement and rhythm. Each original installation has been created exclusively by the Sama-Sama team and features intuitive interfaces designed to be engaging and user-friendly. The Sama-Sama journey culminates in a grand finale where all audience members become part of the Sami community. Sama-Sama means “together” in Filipino.
The experience has been designed to appeal to multi-generational audiences and make the most of state-of-the-art multimedia and technology.
Cirque du Soleil, renowned for its high quality entertainment, is providing guidance in the development of this live experience as well as acting as a business partner in the venture.
Charles Joron, Chief Production Officer & Executive Producer of Cirque du Soleil Group, comments, “We see great potential in Sama-Sama’s new immersive concept and have decided to come on board. This innovative approach is unique and we believe it will touch audiences in a brand new way.”
A pilot version was performed in Tel-Aviv in 2012 to critical acclaim. Since then, Sama-Sama founder, Roy Ofer (above), has led a team of top-flight programmers, designers, composers and video directors to refine the concept.
Sama-Sama Live Experience launches in November 2015 in Madrid, Spain, followed by a tour of other major cities in Europe, North America and South America. The company is also in discussions with different parties interested in hosting permanent installations of the Sama-Sama Live Experience.
Image courtesy Ran Biran
