Continuum Attractions will open its latest visitor attraction in partnership with ITV, the Emmerdale Studio Experience.
Opening on 3rd September 2016, the 1, 300 sqm attraction at ITV’s Burley Road Studios in Central Leeds will showcase a ‘behind the scenes’ guided tour of the soap.
With full scale set reconstructions, props, costumes and interactive experiences, guests can try their hand at TV-making and step into the world of television.
The attraction looks to welcome 150, 000 visitors in its first calendar year with Ticketmaster UK appointed as the attraction’s preferred ticketing agent due to the anticipated demand.
The attraction follows the success of Coronation Street The Tour, which welcomed over 850, 000 visitors to the home of Corrie and generated over £60m for Manchester’s economy in its 18 month run.
“We are thrilled to continue our partnership with ITV to give the public chance to discover the magic behind Emmerdale. Following the phenomenal feedback from Coronation Street The Tour, we recognise the fascination audiences’ feel when they go behind the scenes of their favourite shows” said Juliana Delaney, Chief Executive of Continuum Attractions.
“We’re confident we can replicate that unforgettable experience with the Emmerdale Studio Experience” she continued.
Leader of Leeds City Council Councillor Judith Blake said “We are delighted to see these tours of the Emmerdale studios on Burley Road starting up, creating 50 new jobs and attracting fans of the show from far and wide to Leeds to see where it is filmed offering a further insight alongside the external set tours at Harewood.”
“Emmerdale is a much-loved Yorkshire institution which continues to go from strength to strength having recently been named Best Soap in the UK for the first time. We look forward to seeing fans and visitors alike take the chance to come to Leeds and enjoy the ‘behind the scenes’ Emmerdale experience along with all the other great attractions in our city.”
Andrew Parsons, Managing Director of Ticketmaster UK, added: “We are excited to continue our relationship with Continuum Attractions and ITV and support the Emmerdale Studio Experience with our industry leading ticketing system, unrivalled marketing reach, and award winning Groups Team. Coronation Street The Tour was a roaring success, drawing thousands to the wonderful city of Manchester and I am sure we will see the same demand in Leeds with this announcement.”