Leading adventure attractions company, Ropes Courses, Inc., has announced that it will be exhibiting for the first time at the 2017 ICSC RECon Trade Show in Las Vegas.
The news reflects the growing number of retail venues offering entertainment as a way to keep shoppers on site and boost revenue.
Although retailtainment is nothing new, the popularity of adventure attractions is prompting malls to seek innovative solutions with a thrill factor.
“Sky Trail® ropes courses deliver interactive entertainment that today’s shopper craves,” observes Jon Weston, Ropes Courses, Inc. Vice President of Sales and Marketing.
“Our state-of-the-art, ropes courses and ultimate add-on products like the Sky Rail™ zip line and the QUICKjump free-fall appeal to people aged 2-102. Retail real estate is transitioning and the allure of our family-fun attraction keeps people on-site longer and is proven to increase sales for local vendors.”
Ropes Courses Inc. is well placed to capitalise on the new trend. The company has been manufacturing, installing and servicing adventure course products since 1989. The flexible Sky Trail® is its premier product line and can be easily configured to suit a wide range of retail spaces in a 2, 3, 4 or 5-story format. Other products include the Sky Rail™ zip line, Sky Tykes® ropes course for kids and the CTS Zip Line, all of which can be integrated into the Sky Trail® attraction.
ICSC RECon attendees can discover more about Sky Trail® ropes courses inside the Marketplace Mall at Booth N1137 inside the Las Vegas Convention Centre and the Westgate Las Vegas Hote,l May 22-24, 2017.
ICSC RECon is the world’s largest retail real estate convention. Over 37,000 delegates representing 58 countries gather at the annual event. Founded in 1957, ICSC is the global trade association of the shopping centre industry. It has more than 70,000 members in over 100 countries including shopping centre owners, developers, managers, investors, retailers, brokers, academics and public officials.