Brand stories

20 Millennium Falcon: Smugglers Run Easter eggs at Star Wars: Galaxy's Edge

The Millennium Falcon: Smugglers Run ride in Star Wars: Galaxy’s Edge contains a treasure trove of visual Easter eggs hidden throughout the attraction.

4th Jul 2019 Brand experiences

Legoland parks: the story of an international theme park success

With the number of international Legoland parks set to hit double figures, the theme park's reach is wider than ever.

24th Jun 2019 Brand experiences

IAAPA Expo Asia 2019: a record-breaking landing in Shanghai

IAAPA Expo Asia (formerly Asian Attractions Expo) took place 12-14th June 2019.

20th Jun 2019 Theme park suppliers

Lionsgate Entertainment World: a movie-themed rides and experiences

The eagerly-awaited Lionsgate Entertainment World opens this summer at Novotown Hengqin.

19th Jun 2019 Theme park suppliers

Popcorn Revenge: Walibi Belgium's new dark ride

After its launch this spring at Walibi Belgium, the local team that created Popcorn Revenge is hoping to export the concept around the world.

5th Jun 2019 Attractions business

Star Wars: Galaxy’s Edge expansion - what's next for the new themed land?

Walt Disney Imagineering and Lucasfilm are already laying the groundwork for a Galaxy’s Edge expansion.

28th May 2019 Attraction design

The full Star Wars: Galaxy’s Edge experience - what we may not see right away in Black Spire Outpost

Star Wars: Galaxy’s Edge promises an immersive themed land filled with droids, bounty hunters and alien creatures. However, visitors during the opening months may not get the full Galaxy's Edge experience.

20th May 2019 Disney

Recruitment in the attractions industry – the trends, skills and challenges

Recruitment in the attractions industry covers a diverse range of roles.

17th May 2019 Theme park suppliers