Brand stories

Ubisoft changes the LBE game

Ubisoft’s iconic IPs like Rabbids and Assassin’s Creed are being transformed into engaging real-world experiences.  Can VR bridge the gap?

14th Mar 2018 Attractions technology

Stadio della Roma's mixed-use entertainment street takes shape

Ambitious project to create a vibrant, modern destination with its roots in Rome's past.

1st Mar 2018 Attraction design

Inside TripAdvisor's number 1 UK theme park, Paultons Park

MD Richard Mancey on how a certain pig helped double attendance in a single season.

28th Feb 2018 Attractions business

EXTREME to transform Sheffield Ski Village into a $30.5 million attraction

We talk to the team poised to create a new sports, leisure and accommodation destination.

19th Feb 2018 Attractions business

The Christmas Spectacular at Radio City Music Hall - New York City

The Christmas Spectacular at Radio City Music Hall, merges tradition and technology with new projections and stunning fresh media content.

30th Jan 2018 Attractions business

Universal Parks' Paul Osterhout on IPs, invisible technology and Beijing

In a distinguished 30 year career in theme parks, Osterhout has held a string of creative positions with Universal Parks and Disney.

8th Jan 2018 Asia

6 attraction technology trends to watch in 2018

Visitor attractions are constantly fighting to keep up with the technology expectations and demands of 21st century visitors.

2nd Jan 2018 Attractions technology

And a good time was had by all. IAAPA's record-breaking Attractions Expo 2017 scales new heights

3rd Dec 2017