Scruffy Dog Creative
Scruffy Dog Creative, a Journey studio, provides story-led experience design, fabrication, and delivery for global leisure based destinations
The business of attractions, straight to your inbox!
Sign up to receive the industry’s most comprehensive news service directly to your inbox every day.
✅ Thank you! We’ve sent a confirmation email to complete your subscription.
Overview:
Scruffy Dog Creative, a Journey studio, is a global, story-led design and fabrication studio delivering experiences that place guests at the centre.
We are expert storytellers, blue-sky thinkers, cutting-edge designers, and ingenious makers, supported by experienced project managers. Our multidisciplinary team works across experience design, theming contracting, specialist fabrication, and creative project management for theme parks and resorts, rides and attractions, immersive experiences, and cultural and heritage projects.
Our experience spans international entertainment projects, including work with Disney, Universal, Qiddiya, and Merlin Entertainments.
Our global teams support work throughout a project’s lifecycle – from early narrative thinking through to detailed design and on-site installation. Our specialist design capability covers concept, masterplanning, schematic, and detailed design development, with each stage informed by how ideas will be made and delivered. From our ISO-certified fabrication facilities in the UK, in-house teams create scenic elements, show sets, and architectural features that translate creative intent into fully realised environments and experiences.
Scruffy Dog Creative is a founding studio of Journey, the global design and innovation agency shaping the future through multidimensional experiences (MDX) that connect people, brands, and culture.
Highlights
News
Jul 28, 2025
2 min read
May 19, 2025
2 min read
Jul 03, 2023
2 min read
Showcase
Scruffy Dog Creative delivered a major design and build package for Six Flags Qiddiya, one of the central attractions within Saudi Arabia’s wider Qiddiya giga-project. The scope covered concept development, schematic design, technical design, and full fabrication for a range of thematic features and large-scale installations specified for the park.
The contract was awarded through Bouygues Bâtiment International and Saudi Almabani General Contractors as part of their joint venture, with Scruffy Dog Creative responsible for developing design intent into coordinated construction detail ahead of workshop fabrication. Scenic structures, architectural elements, and environmental features were produced in house and prepared for installation within a complex, multi-contractor site environment.
The project included ongoing coordination across design, fabrication, logistics, and site delivery to meet programme and interface requirements. It reinforced Scruffy Dog Creative’s position as a key partner in the Middle East entertainment sector and contributed to one of the region’s most ambitious themed entertainment developments.
Alton Towers is a theme park and resort complex in Staffordshire, England.
In 2017 Alton Towers approached Scruffy Dog Creative Group to provide the theming design services for their New CBeebies hotel using the various IPs from the much-loved children’s TV channel, CBeebies.
Scruffy Dog provided concept design services relating to not only the entrance portal of the space but rooms, lobbies, F&B and more.
Following five years of development and more than €100 million of investment, Fladgate Partnership recently unveiled The World of Wine. This attraction is a collection of six immersive museum experiences, nine restaurants, bars, and cafés, temporary exhibition space, shops, and a wine school.
Based in the historic town of Vila Nova de Gaia, Porto, The World of Wine pays tribute to the most important Portuguese industries and traditions.
The Fladgate Partnership teamed up with Scruffy Dog Creative Group to create several of their experiences which include ‘World of Wine’, ‘Planet Cork’, and ‘Porto Region Across The Ages’.
The Scruffy Dog Creative team were responsible for the masterplan of each exhibit, concept design & development and schematic design services. Scruffy Dog Production’s realisation team lead by Dylan Lardner-Burke completed the experience and attraction delivery of this large-scale project.
Dubai-based MERAAS has delivered multiple projects in numerous sectors including real estate, retail, hospitality, food and beverage, leisure and entertainment and healthcare.
Laguna Waterpark is the latest addition to Meraas’ world class urban destination La Mer. We were approached by Meraas to deliver the initial concept, concept development, visual identity, and schematic design for the waterpark.
Heide Park is a theme park based in Soltau, Germany. In 2017 Heide Park unveiled a brand new interactive dark ride based on the globally renowned IP Ghostbusters.
Heide Park appointed Scruffy Dog to provide the Initial concept development, schematic design, themed production, and realisation for all the theming for this attraction.
The result was a fully reactive, highly immersive 5D shooting dark ride.
Located at Media City, Manchester I’m a Celebrity Jungle Challenge is a major design and build entertainment project by ITV and Lifestyle Outlets, who are part of Peel L&P. With a multi-million pound value, the entertainment project is based on the popular ITV show I’m A Celebrity…Get me out of here.
The action-packed family entertainment Centre takes campmates into the heart of the jungle where there will undergo several obstacles and challenges during their 90-minute session. Activities include jungle zip lines, parachute drops and vertical climbing walls.
Scruffy Dog provided a turnkey solution for this project responsible for the masterplan, initial concept & concept development, schematic, and detail design services for this project as well as the themed production and realisation of all elements.
Team
Company information
Address:
The Studio, 5, Bow Enterprise Park, Fittleton Gardens, London E3 3TZ
Email:
info@scruffydogltd.com
Telephone:
+44(0)20 3468 4220
Products & services
[0, 2274033159, 2274033160, 2274033161, 2274033162, 2274033163, 2274033167, 2274033170, 2274033171, 2274033308, 2274033309, 2274033193, 2274006570, 2274033199, 2274033225, 2274033235, 2274033236, 2274033237, 2274247891, 2274033113, 2274033242, 2274033115, 2274033114, 2274033116, 2274033275, 2274033248, 2274315104, 2274033251, 2274033254, 2274033128, 2274033129, 2274033130, 2274033256, 2274033260, 2274033132, 2274033133, 2274033259, 2271620078, 2271620083, 2271620084, 2274033270, 2271620086, 2271620089, 2274033274, 2271620091]
Address:
The Studio, 5, Bow Enterprise Park, Fittleton Gardens, London E3 3TZ
Tel:
+44(0)20 3468 4220
Website:
https://www.scruffydogltd.comSocial media:
Innovation Awards
blooloop is taking climate action and is now B Corp Certified.Sustainability strategy
Become part of the blooloop community:Work with us