Scruffy Dog Creative Group
A global entertainment design & realisation group delivering story led theme parks, resorts, attractions & live events
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Overview:
Scruffy Dog Creative Group is a global network of companies specialising in entertainment design and delivery across the globe.
We are expert storytellers, blue-sky thinkers, cutting-edge designers, and ingenious makers backed by world-class project managers. This award-winning, multi-disciplinary team are the industry leaders in experience design, theming contracting, specialist fabrication and creative project management for Theme Parks & Resorts, Rides & Attractions, Immersive, and Cultural & Heritage projects.
Our extensive experience, obtained at prestigious heights across the sector — including work with Disney, Universal, Qiddiya, NEOM, Miral, Merlin Entertainments and Warner Bros. — leaves us with the know-how to deliver results of unparalleled quality to our clients.
Our international presence ensures that we continue to attract the highest calibre of projects from around the world, as well as industry-leading talent to our teams. We boast a full suite of facilities across seven locations in four countries. Our studios in London, UK serve up story-driven experience design and works closely with our masterplanning and development design studios in Barcelona, Spain — some of the largest of their kind in the industry.
Our regional offices in Dubai UAE and our delivery office and facilities in Riyadh KSA head our high-end, local delivery. This is all complimented by our state-of-the-art production facility in the UK.
We at Scruffy Dog Creative Group, unlike any other creative agency in our industry, can translate creative vision into fully realised delivery, all under one roof — a true turnkey solution.
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Dreamwood Park is located within Mriya Resort & Spa located in Yalta, Russia. This 4 Hectares theme park originally started out as a children’s play area.
As the park evolved, Scruffy Dog Creative Group were contacted by Creative Director Chris Lange to bring in our Design expertise. Scruffy Dog delivered the masterplanning, concept design & development, schematic and detail design for the five themed areas within the park; Forest, Air, Sea, Mountain and Tree of Adventure.
The result was an environment that reflects the ancient landscape of the area. Interspersed among the tall trees of the landscape are stranger looking trees, giant plants, vines, and flowers. Together these features form a magical land that envelops the rides and attractions.
In 2018 Dream Wood park won the Golden Pony award in relation to the design, theming, and choice of attractions, which contributed to a unique and inspiring guest experience.
Alton Towers is a theme park and resort complex in Staffordshire, England.
In 2017 Alton Towers approached Scruffy Dog Creative Group to provide the theming design services for their New CBeebies hotel using the various IPs from the much-loved children’s TV channel, CBeebies.
Scruffy Dog provided concept design services relating to not only the entrance portal of the space but rooms, lobbies, F&B and more.
Following five years of development and more than €100 million of investment, Fladgate Partnership recently unveiled The World of Wine. This attraction is a collection of six immersive museum experiences, nine restaurants, bars, and cafés, temporary exhibition space, shops, and a wine school.
Based in the historic town of Vila Nova de Gaia, Porto, The World of Wine pays tribute to the most important Portuguese industries and traditions.
The Fladgate Partnership teamed up with Scruffy Dog Creative Group to create several of their experiences which include ‘World of Wine’, ‘Planet Cork’, and ‘Porto Region Across The Ages’.
The Scruffy Dog Creative team were responsible for the masterplan of each exhibit, concept design & development and schematic design services. Scruffy Dog Production’s realisation team lead by Dylan Lardner-Burke completed the experience and attraction delivery of this large-scale project.
Dubai-based MERAAS has delivered multiple projects in numerous sectors including real estate,
retail, hospitality, food and beverage, leisure and entertainment and healthcare
Laguna Waterpark is the latest addition to Meraas’ world class urban destination La Mer.
We were approached by Meraas to deliver the initial concept, concept development, visual identity, and
schematic design for the waterpark.
Heide Park is a theme park based in Soltau, Germany. In 2017 Heide Park unveiled a brand new interactive dark ride based on the globally renowned IP Ghostbusters.
Heide Park appointed Scruffy Dog to provide the Initial concept development, schematic design, themed production, and realisation for all the theming for this attraction.
The result was a fully reactive, highly immersive 5D shooting dark ride.
Located at Media City, Manchester I’m a Celebrity Jungle Challenge is a major design and build entertainment project by ITV and Lifestyle Outlets, who are part of Peel L&P. With a multi-million pound value, the entertainment project is based on the popular ITV show I’m A Celebrity…Get me out of here.
The action-packed family entertainment Centre takes campmates into the heart of the jungle where there will undergo several obstacles and challenges during their 90-minute session. Activities include jungle zip lines, parachute drops and vertical climbing walls.
Scruffy Dog provided a turnkey solution for this project responsible for the masterplan, initial concept & concept development, schematic, and detail design services for this project as well as the themed production and realisation of all elements.
Team
Company information
Address:
The Studio, 5, Bow Enterprise Park, Fittleton Gardens, London E3 3TZ
Email:
info@scruffydogltd.com
Telephone:
+44(0)20 3468 4220
Products & services
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Address:
The Studio, 5, Bow Enterprise Park, Fittleton Gardens, London E3 3TZ
Tel:
+44(0)20 3468 4220
Website:
https://www.scruffydogltd.comInnovation Awards
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