Video

Illumix is a technology company specializing in the creation of augmented reality (AR) and interactive immersive storytelling.

Since its founding in 2017, Illumix has become an industry leader in pushing the boundaries of what AR can achieve. At the heart of the company is a commitment to developing user-friendly, innovative software that enhances the guest experience at visitor attractions.

Services

Illumix's AR solutions allow operators to apply a digital layer over their attractions, effectively bridging the gap between the digital and physical worlds. Illumix's approach leverages existing technology that most visitors already possess: smartphones. The company recognizes the power of these devices to connect guests with new activations, opening up a world of digital possibilities.

Personalised guest experiences

With Illumix’s technology, parks and attractions can leverage the data provided by visitors to create deeply personalized experiences. Whether it’s a guest’s first visit or a special event like a birthday, the experience can be enhanced through interactive AR elements that are tailored to each individual on the day of their visit.

Seasonal Overlays

Illumix also enables attractions to implement AR-based seasonal overlays that match the theme of specific events or times of the year. These overlays can bring spaces to life in new ways—such as adding digital decorations to physical areas or introducing seasonally themed character interactions, offering guests fresh experiences with each visit.

Attraction interactives

AR overlays enable parks to enhance static theming by incorporating digital elements and interactive features. Illumix transforms smartphones—traditionally seen as distractions in immersive environments—into tools that add value, drawing guests deeper into the experience.

Partners

Illumix can provide attractions with a software development kit (SDK) or work more closely with clients to both create and implement interactive media. The company has partnered with some of the leading operators and companies in the attractions industry, including Disney, Six Flags, Sony, and more.

THISPLAYS INTERNATIONAL – REVOLUTIONIZING PHOTOBOOTHS

DRIVE RECORD REVENUE THROUGH GAME CHANGING PHOTO CONCEPTS;

SELF SERVICED, HASSLE FREE AND PREMIUM IN EVERY DETAIL.

ABOUT US – ACTIVATING MEMORIES

“Revolutionizing PhotoBooths” is still their essence since ThisPlays opened its

doors in 2016. Today ThisPlays is a world leader in PhotoBooths, and is active in over

20 countries. They mainly focus on attractions, Zoo’s as well as shopping malls, and

museum's. Their attractive Revenue-share based program makes it very accessible for locations, small and big, to create a brand new revenue stream; free of investment or cost, and only ask for a few m2’s and they will do the rest!

RECORD REVENUE - A WOW EXPERIENCE SELLS

Besides their wow factor and 24/7 live support, a recent research has shown

ThisPlays generates 295% more revenue than the average photobooth. The

popularity of their activations goes far beyond cutting edge technology or “adding

tomorrow's features”. According to ThisPlays, of course the tech is the heart of our

system but the real success is in creativity, concepting, integration and never ever

compromising on quality.

INTEGRATION - FROM TECH TO THEMING

We pride ourselves being award winning in experiences from one end, but having a

very strong tech foundation on the other hand. This results in a wow and integrated

experience that is truly hassle free by the use of in-house technology. Our partners

have a park to run and not a photobooth business; that is our job, Mark Vanderweide

(owner) says. Our systems are build for 24/7 heavy use and barely face any

downtime (0,03%). Today we design, create and build the entire experience from

tech to theming; even the oak wooden cabins for our pop up concepts we build

ourselves.

WE ONLY ASK FOR A FEW M2…. DOWNLOAD THE FULL BROCHURE HERE

• AVERAGE REVENU: € 61K P.Y per machine
• FREE PLACEMENT
• NO INVESTMENT
• NO COSTS
• SOCIAL SHARING
• FLEXIBLE CONTRACTS
• ANY FOOTPRINT POSSIBLE

References: Warner Bros, JK Rowling - HarryPotter, Disneyland Paris, Parques Reunidos,

Compagnie Des Alps, Merlin Entertainments, Studio100 and many more.

Capturelife helps make every moment count, bringing experiences to life for consumers and your business in new enriching ways.

Whether your brand is a theme park, excursion, adventure, resort, cruise, zoo, or any type of attraction or vacation experience where memories are made – your brand is an experience. And you’re in a perfect position to profit because consumers today spend 4X more on experiences than physical goods. They also crave photos and videos from their experiences to share, re-live, and remember forever. Now with Capturelife, you can deliver professionally and personally captured memories the way consumers want them, and stay relevant, connected, and earning more.

Flexible Mobile Technology

The Capturelife platform can integrate with cameras, capture systems and your operations to connect consumers to your experience in a frictionless way. The Capturelife mobile app technology can be deployed as a stand-alone white labeled app or seamlessly embedded into a brand’s existing app. With Capturelife, you can spend time driving up consumer engagement, brand loyalty, and revenue – not IT costs.

State-of-the-art workflows connect you directly to consumers.

• Use our smart, touchless tagging system to stream photos, gifs, video content, notifications and offers directly to guest smartphones.
• Privately deliver consumers’ professionally captured memories – no more public galleries, kiosks or bulky CDs, etc. to pack or carry.
• Stream iconic venue, location, action, brand or show content to heighten the experience and memory.

• Guests can privately share their album of experiences with family and friends, introducing your experience to more potential buyers.
• Branded digital images can be shared immediately on social media.
• Memories relived and shared create opportunities for increased revenue and lasting connections to your attraction.

Powerful marketing tools to grow ongoing revenue with Capturelife.

Encourage friction-free purchasing with mobile commerce.

• One tap access to a rich library of memory-based products: print, digital, video, merchandise and gifts.
• Let guests customize their memories using branded overlays and logos.
• Easily create and offer a memorable video built from the images captured during their visit.

Magic Memories continues to increase customer revenue

Magic Memories exists to make people smile. We are passionate about creating once-in-a-lifetime moments at iconic attractions around the globe, and turning them into priceless memories. We continue to provide new, innovative and profitable ways to personalize our guests’ most exciting experiences, and have been doing so since 1995.

Our mission is to turn the worldwide memories business on its head by searching for problem statements and turning them into opportunities. Through our business model, we are able to increase total attraction yield and brand reach for our partners and continually improve guest participation.

Staying ahead of consumer trends

We put a large focus on staying ahead of demographic and customer behavior trends. Right now, for example, we have witnessed a merging of both the Experience Economy (where guests value experiences and togetherness over material assets) and The Sharing Economy (where selfies and videos are almost omnipresent online). 

In order to relate to today’s consumers, we will continue to design engaging experiences that create unique, personalized content that guests will easily be able to consume and share – both digitally and via print.

And importantly, we will ensure we continue to keep our partners’ brand top of mind long after they have left.

We don’t fight trends, we ride them!

Innovation…

Innovation is in our DNA and pervades our entire approach. We love to innovate right across the guest journey – developing and integrating clever processes, products and technologies to extend each guest’s experience throughout their time at our partners’ attraction and long after they’ve gone home.

Innovation at Magic Memories is not the domain of just one team, it’s embedded within the depth and breadth of our business across all of the 10 countries we operate across our 180 different attractions.

By continually evolving the way we design our culture and products, we remain confident that our customer yield results are unmatched.

Browse our case studies, latest news or receive updates from our CEO, Chris Warhurst here.

movemotions is a full-service production agency specializing in video & photo productions across the attractions industry.

Since 2000, Christian Ahuis has been producing videos in and for amusement parks, theme parks and water parks. No other production company in the world has so much experience in this field. Clients of movemotions value our knowledge of the leisure industry and can rely on us to know what matters.

We handle the whole of your production from consulting, conception, production and post-production to the integration of the films into the desired media and their delivery in all conceivable formats and across the world. In the last 20 years, we have built up an extremely useful stock of travel know-how. Our services include:

• We are your one-stop video production company for:
  • Queue line videos
  • Preshow videos
  • Corporate videos
  • Employee training videos
  • TV commercials
  • B-roll material for the media and press
  • Drone videos
  • 360° and VR photos and videos
  • CGI content
  • and much more!