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Hi-Tech Equipment & Services

GoPhoto

Make every photo taken a real business opportunity

GoPhoto is an Amsterdam-based technology company redefining the art and business of photography within the visitor attractions industry. Founded in 2014, the company has established itself as a trusted partner for some of the world’s most dynamic leisure, entertainment, and tourism destinations. Its mission is simple yet powerful: to make every captured moment an unforgettable, shareable, and profitable experience for both visitors and operators.

GoPhoto delivers a comprehensive digital photo and video platform that seamlessly integrates with a venue’s existing operations. Their turnkey solutions include automated and manual photo capture systems, branded photo kiosks, cloud-based storage, AI-enhanced editing tools, and digital delivery through mobile apps and online galleries. By transforming traditional on-site photography into a connected storytelling experience, GoPhoto helps attractions strengthen visitor engagement, generate new revenue streams, and extend brand reach long after the visit ends.

Company Features:

What sets GoPhoto apart is the versatility of its technology and its cross-industry adaptability. The company works across themed entertainment, museums, aquariums, zoos, observation towers, and heritage sites, but also collaborates with the touring and live events sector, retail experiences, and brand activations.

From high-speed ride photos and scenic observation shots to immersive event backdrops and pop-up activations, GoPhoto’s systems adapt to any environment where memorable experiences happen.

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GoPhoto’s approach focuses on enhancing both guest satisfaction and operational efficiency. Their data-driven insights and marketing integrations help operators understand visitor behaviour, while social sharing tools amplify brand visibility organically across digital platforms. The company’s scalable solutions make it suitable for both global theme park operators and boutique attractions, museums, and temporary installations.

Today, GoPhoto’s technology captures millions of moments each year across dozens of countries. Their growing client base includes some of the most recognisable names in leisure and tourism, reflecting a commitment to innovation, reliability, and visitor-first design.

In an experience-driven economy, GoPhoto stands at the intersection of creativity and technology — turning every smile, thrill, and surprise into a lasting connection between place, brand, and audience.

In 2024, GoPhoto entered into a joint venture with Ripleys Entertainment, for their growth into the US market.

Up Next

Viewpoint Videos

Viewpoint Videos

Leaders in video capture for amusement and activities

Viewpoint Videos is a leading supplier of customer experience videos.

The video capture system can be attached to equipment, helmets, or selfie sticks to capture customer experiences in wide angle HD. Videos can be sold to customers, or included in packages to boost the value of your offering.

The small light weight system attaches to a variety of hook and loop based mounts, suited for all types of experiences. The team have projects across zip lines, karting, alpine coasters as well as amusement rides and rollercoasters.

Extra revenue - Videos are a new, straight forward revenue stream and are easy for staff to upsell, control and manage when processing customers.

Provide added value - By including a video in packages, customers can share their excitement online with their friends and family.

More bookings - Utilise the most trusted form of advertising word of mouth! Customers share the best content, which encourages more customers to book.

Unlike when customers bring their own GoPro, with this system attractions have full control of all of the videos at your experience. The online portal can be used to view any and all of the videos recorded at your experience, so you can track performance and download copies of footage.

The system requires no additional staffing - attractions can simply take a camera, mount it and turn it on, dock it post-experience and hand over the QR code receipt.

Illumix logo

Illumix

Bridging the gap between digital and physical worlds

Illumix is a technology company specializing in the creation of augmented reality (AR) and interactive immersive storytelling.

Since its founding in 2017, Illumix has become an industry leader in pushing the boundaries of what AR can achieve. At the heart of the company is a commitment to developing user-friendly, innovative software that enhances the guest experience at visitor attractions.

Services

Illumix's AR solutions allow operators to apply a digital layer over their attractions, effectively bridging the gap between the digital and physical worlds. Illumix's approach leverages existing technology that most visitors already possess: smartphones. The company recognizes the power of these devices to connect guests with new activations, opening up a world of digital possibilities.

Personalised guest experiences

With Illumix’s technology, parks and attractions can leverage the data provided by visitors to create deeply personalized experiences. Whether it’s a guest’s first visit or a special event like a birthday, the experience can be enhanced through interactive AR elements that are tailored to each individual on the day of their visit.

Seasonal Overlays

Illumix also enables attractions to implement AR-based seasonal overlays that match the theme of specific events or times of the year. These overlays can bring spaces to life in new ways—such as adding digital decorations to physical areas or introducing seasonally themed character interactions, offering guests fresh experiences with each visit.

Attraction interactives

AR overlays enable parks to enhance static theming by incorporating digital elements and interactive features. Illumix transforms smartphones—traditionally seen as distractions in immersive environments—into tools that add value, drawing guests deeper into the experience.

Illumix Buzz Lightyear interactive at Pixar Pier

Partners

Illumix can provide attractions with a software development kit (SDK) or work more closely with clients to both create and implement interactive media. The company has partnered with some of the leading operators and companies in the attractions industry, including Disney, Six Flags, Sony, and more.

ThisPlays International

ThisPlays International

Revolutionizing PhotoBooths

THISPLAYS INTERNATIONAL – REVOLUTIONIZING PHOTOBOOTHS

DRIVE RECORD REVENUE THROUGH GAME CHANGING PHOTO CONCEPTS;

SELF SERVICED, HASSLE FREE AND PREMIUM IN EVERY DETAIL.

ABOUT US – ACTIVATING MEMORIES

“Revolutionizing PhotoBooths” is still their essence since ThisPlays opened its

doors in 2016. Today ThisPlays is a world leader in PhotoBooths, and is active in over

20 countries. They mainly focus on attractions, Zoo’s as well as shopping malls, and

museum's. Their attractive Revenue-share based program makes it very accessible for locations, small and big, to create a brand new revenue stream; free of investment or cost, and only ask for a few m2’s and they will do the rest!

RECORD REVENUE - A WOW EXPERIENCE SELLS

Besides their wow factor and 24/7 live support, a recent research has shown

ThisPlays generates 295% more revenue than the average photobooth. The

popularity of their activations goes far beyond cutting edge technology or “adding

tomorrow's features”. According to ThisPlays, of course the tech is the heart of our

system but the real success is in creativity, concepting, integration and never ever

compromising on quality.

INTEGRATION - FROM TECH TO THEMING

We pride ourselves being award winning in experiences from one end, but having a

very strong tech foundation on the other hand. This results in a wow and integrated

experience that is truly hassle free by the use of in-house technology. Our partners

have a park to run and not a photobooth business; that is our job, Mark Vanderweide

(owner) says. Our systems are build for 24/7 heavy use and barely face any

downtime (0,03%). Today we design, create and build the entire experience from

tech to theming; even the oak wooden cabins for our pop up concepts we build

ourselves.

WE ONLY ASK FOR A FEW M2…. DOWNLOAD THE FULL BROCHURE HERE

  • AVERAGE REVENU: € 61K P.Y per machine
  • FREE PLACEMENT
  • NO INVESTMENT
  • NO COSTS
  • SOCIAL SHARING
  • FLEXIBLE CONTRACTS
  • ANY FOOTPRINT POSSIBLE

References: Warner Bros, JK Rowling - HarryPotter, Disneyland Paris, Parques Reunidos,

Compagnie Des Alps, Merlin Entertainments, Studio100 and many more.

Capturelife

Capturelife

Capturelife transforms the guest experience by harnessing the power of professionally and personally captured photos and videos to drive engagement, brand loyalty, and revenue.

Capturelife helps make every moment count, bringing experiences to life for consumers and your business in new enriching ways.

Whether your brand is a theme park, excursion, adventure, resort, cruise, zoo, or any type of attraction or vacation experience where memories are made – your brand is an experience. And you’re in a perfect position to profit because consumers today spend 4X more on experiences than physical goods. They also crave photos and videos from their experiences to share, re-live, and remember forever. Now with Capturelife, you can deliver professionally and personally captured memories the way consumers want them, and stay relevant, connected, and earning more.

Flexible Mobile Technology

The Capturelife platform can integrate with cameras, capture systems and your operations to connect consumers to your experience in a frictionless way. The Capturelife mobile app technology can be deployed as a stand-alone white labeled app or seamlessly embedded into a brand’s existing app. With Capturelife, you can spend time driving up consumer engagement, brand loyalty, and revenue – not IT costs.

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State-of-the-art workflows connect you directly to consumers.

  • Use our smart, touchless tagging system to stream photos, gifs, video content, notifications and offers directly to guest smartphones.
  • Privately deliver consumers’ professionally captured memories – no more public galleries, kiosks or bulky CDs, etc. to pack or carry.
  • Stream iconic venue, location, action, brand or show content to heighten the experience and memory.

Build social currency and greater engagement.

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  • Guests can privately share their album of experiences with family and friends, introducing your experience to more potential buyers.
  • Branded digital images can be shared immediately on social media.
  • Memories relived and shared create opportunities for increased revenue and lasting connections to your attraction.

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Powerful marketing tools to grow ongoing revenue with Capturelife.

  • Connect directly to your guests to turn customers into brand loyalists.
  • Use push, text, and in-app messaging to promote engaging content, seasonal or timed offers and merchandise.
  • Leverage contextual and location-based marketing to recommend new or related experiences.

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Encourage friction-free purchasing with mobile commerce.

  • One tap access to a rich library of memory-based products: print, digital, video, merchandise and gifts.
  • Let guests customize their memories using branded overlays and logos.
  • Easily create and offer a memorable video built from the images captured during their visit.
Magic Memories

Magic Memories

Magic Memories transforms the worldwide attraction photography business by creating unique and innovative photography experiences.

Magic Memories continues to increase customer revenue

Magic Memories exists to make people smile. We are passionate about creating once-in-a-lifetime moments at iconic attractions around the globe, and turning them into priceless memories. We continue to provide new, innovative and profitable ways to personalize our guests’ most exciting experiences, and have been doing so since 1995.

Our mission is to turn the worldwide memories business on its head by searching for problem statements and turning them into opportunities. Through our business model, we are able to increase total attraction yield and brand reach for our partners and continually improve guest participation.

We put a large focus on staying ahead of demographic and customer behavior trends. Right now, for example, we have witnessed a merging of both the Experience Economy (where guests value experiences and togetherness over material assets) and The Sharing Economy (where selfies and videos are almost omnipresent online). 

In order to relate to today’s consumers, we will continue to design engaging experiences that create unique, personalized content that guests will easily be able to consume and share – both digitally and via print.

And importantly, we will ensure we continue to keep our partners’ brand top of mind long after they have left.

We don’t fight trends, we ride them!

Innovation…

Innovation is in our DNA and pervades our entire approach. We love to innovate right across the guest journey – developing and integrating clever processes, products and technologies to extend each guest’s experience throughout their time at our partners’ attraction and long after they’ve gone home.

Innovation at Magic Memories is not the domain of just one team, it’s embedded within the depth and breadth of our business across all of the 10 countries we operate across our 180 different attractions.

By continually evolving the way we design our culture and products, we remain confident that our customer yield results are unmatched.

Browse our case studies, latest news or receive updates from our CEO, Chris Warhurst here.

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