Entertainment, Attractions & Gaming Expo Europe (EAG), the premier event for the international entertainment, attractions, and gaming industries, says the 2026 edition of EAG Expo, including co-located sister shows SIE Expo and the London Casino and Gaming Show, is set to be the most international gathering of industry professionals to be hosted in the capital since ATEI.
The most recent data, collected two months before the shows at ExCeL London (13–15 January), confirms registrations from 49 nations, including the UK.
The represented countries include Australia, Bahrain, Belgium, Bulgaria, France, Germany, India, Ireland, Israel, Italy, Poland, Saudi Arabia, Slovenia, Spain, Sweden, the UAE, and the United States.
See also: Key trends shaping out-of-home leisure at EAG Expo 2026
Consolidation, collaboration, and convenience
Announcing the latest data, EAG chairman Nick Harding says:
“Whilst these figures measure an intention to visit the London shows as opposed to physical attendance, they do demonstrate how EAG Expo, SIE Expo and the London Casino and Gaming Show are very much on the radar of industry professionals throughout the world and that EAG is far more than just the leading business-critical event for the domestic out of home entertainment industry.”
He says that the international response confirms the Under One Roof message, which is central to the EAG marketing campaign.
“Under One Roof is more than a slogan. It’s a statement about consolidation, collaboration, and convenience. For visitors, it means three interlinked sectors of entertainment and gaming gathered in a single venue.
"They’ll find the established amusements exhibition that anchors the UK industry; the SIE Expo, which showcases the expanding competitive socialising market; and the London Casino and Gaming Show, highlighting products for both domestic and European street gaming and casino sectors.
"Visitors can discover a broader sweep of innovation, meet more suppliers, and explore more business opportunities without hopping between separate shows. It’s a time-efficient, joined-up business opportunity that sets the tone for the rest of the year.”
See also: Spotlight on SIE: How SingPods boosted business at EAG Expo
Outlining his goals for January’s showcase event, he adds:
“The momentum driving the events is highly significant. Since 2022, attendance has surged by 69 percent: the 2025 edition welcomed 4,306 unique visitors—a 23 percent increase year on year and we will continue to focus on delivering meaningful growth across every measure.
“As the sectors we serve continue to evolve and expand, the show evolves with them, and ExCeL London provides us with the room to meet that rising demand.
"Our strategy is to build on what are solid foundations, continue to grow the exhibition in line with market demands, and ensure EAG Expo is in-step with the needs of the amusements and gaming ecosystem.”
EAG also recently announced the launch of its event app. This has been developed following requests from exhibitors that are keen to optimise the potential of the UK’s biggest dedicated business-to-business event for the out-of-home entertainment market.
Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.
