Falcon’s Beyond Global, a fully integrated development enterprise for IP-driven parks, resorts, media and merchandise, has announced a new collaboration with CD PROJEKT RED, a video game development studio, to create defined concepts for Cyberpunk 2077 themed venues.
Founded in 2022, video game development studio CD PROJEKT RED is renowned for The Witcher series of games and the best-selling, futuristic role-playing game Cyberpunk 2077. The studio has also created the award-winning Netflix anime series Cyberpunk: Edgerunners, set in the same universe as the game.
Cecil D. Magpuri, CEO of Falcon’s Beyond, says: "We’re honored to be selected by CD PROJEKT RED to develop experiential entertainment concepts to expand the world of Cyberpunk 2077. Our design expertise combined with CD PROJEKT RED’S already immersive world-building is a unique and thrilling combination."
Falcon’s is currently appointed as CD PROJEKT RED’s global partner for all LBE activations. It is developing themed entertainment concepts and actively exploring the possibilities, locations, and collaborations required to realise the proposed inaugural Cyberpunk 2077 immersive experience.
Shaping consumer experiences
Last month, Falcon’s announced the promotion of Jason Ambler to the newly established role of chief content officer.
In this new role, Ambler will support the company’s international content strategy and help develop, create, integrate, and distribute content across physical sites and digital platforms.
He will also support the exploration of new acquisition opportunities, collaborations, and innovation projects by leveraging emerging technologies and data-driven insights.
In May, Falcon’s Beyond Global announced the acquisition of Oceaneering Entertainment Systems (OES), a division of Oceaneering International Inc. In the transaction, Falcon's acquired OES’s global portfolio of patented technologies and exclusive engineering and manufacturing processes.
This acquisition spotlights Falcon’s strategic vision to become the leading platform company in the experience economy, where storytelling, design, and technology converge to shape the next generation of consumer experiences across the globe.
