Hasbro and Bucket Listers have announced the first-ever Candy Land Café experience, set to open in San Diego, California on 9 July.
For the first time, fans of all ages will be able to step into a real-life version of Candy Land, featuring immersive sets, interactive experiences, and a themed menu inspired by the classic board game.
Running for a limited time, the Hasbro pop-up invites guests to journey through interactive environments based on the game, including King Kandy’s Castle and Jolly’s Gumdrop Mountains.
A real-life version of the Candy Land board game features immersive sets, interactive experiences, and a themed menu.Hasbro
The immersive dining experience will feature winding Candy Land paths and towering candy castles, offering a themed setting for families.
The experience includes activities for all ages, such as a Sweet Adventure Checklist, a DIY cookie-decorating station, and plenty of photo opportunities.
The project is being spearheaded by Derek Berry, president of experiences at Bucket Listers and the creative force behind the Golden Girls Christmas and the Malibu Barbie Cafe.
The Candy Land board game is being transformed into an immersive dining experience in San Diego, California.
"Bucket Listers is thrilled to work with Hasbro to bring Candy Land to life in a way fans have never experienced before," said Berry.
He added: "This is more than a café – it’s a full journey through one of the most popular games of all time. San Diego was the perfect place for it to make its debut this summer."
“At Hasbro, we’re always looking for new ways to bring our brands to life beyond the game board," said Matt Proulx, senior vice president of global experiences, partnerships, and music at Hasbro.
Comfort food with a sweet twist
"Candy Land Café transforms a timeless favourite into a multi-sensory experience, inviting fans to explore, engage, and play in a way that feels immersive, joyful, and entirely new, while staying true to the magic of the original game."
The fast-casual menu features comfort food with a sweet twist, including rainbow burgers, chocolate BBQ sliders, themed milkshakes, and a chocolate river fondue experience, alongside cocktails and non-alcoholic drinks.
The Candy Land Café experience will open ahead of San Diego Comic-Con, which runs from 23 to 26 July.
Images courtesy of Hasbro
