Experiential Media Group (E/M Group), an industry leader in creating travelling exhibitions and experiences, has announced a multi-year agreement to bring the iconic TITANIC: The Artifact Exhibition to locations in the Middle East and North Africa.
The exhibition will visit various cities throughout the region, with the locations to be revealed in April 2025.
See also: The record-breaking success & evergreen appeal of Titanic: The Artifact Exhibition
Gautam Chandna, EVP business development at E/M Group, says: “This groundbreaking partnership with AJA Group marks a historic moment as we bring TITANIC: The Artifact Exhibition to the Middle East and North Africa for the very first time.
“What truly sets this collaboration apart is our shared commitment to uncovering and presenting the untold Islamic and Arabic perspectives of the Titanic story. We are committed to engaging in meaningful research, fostering education, and creating a tailored experience for local audiences.”
Sharing untold stories
The exhibition will provide unprecedented insight into the ship’s legacy, with newly curated exhibits and interactive experiences highlighting the forgotten stories of Islamic passengers on the RMS Titanic and connecting with Arabic heritage. This culturally significant narrative provides a unique viewpoint on one of history’s most famous maritime events.
“We’re excited to explore Titanic’s Middle Eastern connections and look at the artifacts through a new lens,” says Tomasina Ray, president of RMS Titanic, Inc. and director of collections.
“Not only were there many passengers with roots in the region, but Middle Eastern design was influential, as evidenced by the luxurious Turkish Baths. Titanic was the Ship of Dreams for people around the globe, and this is an opportunity to further our mission of preserving the memory of Titanic and her passengers for and with a new audience.”
Kristofer Soder, CEO of E/M Group, adds: “This partnership is a testament to E/M Group’s dedication to innovation and cultural inclusivity. By bringing TITANIC: The Artifact Exhibition to the Middle East, we are not only sharing the legacy of the Titanic, but also highlighting untold stories that connect global history with regional heritage. We are proud to collaborate with our partners to deliver a truly transformative experience that honors the past while inspiring future generations.
“The partnership between AJA Group and E/M Group will provide the Arab region in the Middle East and North Africa with the true story of the Titanic in Arabic,” says Abdulelah M Al-Janoubi with local tour partner AJA Group. “It will allow the submerged heritage of the Titanic to tell untold stories.”
Earlier this year, E/M Group announced the launch of TITANIC: The Artifact Exhibition at Beaulieu Lausanne in Vaud in Switzerland.
