Neom, northwest Saudi Arabia‘s $500 billion tourism development, has announced an immersive destination for art and entertainment called Utamo.
As per a press release, Utamo will be an innovative space for music events, exhibitions, art installations, and entertainment experiences. It will also include VIP lounges and signature restaurants.
“Combining natural beauty and technology, the venue has been designed to be a place where art and architecture blend harmoniously, providing visitors with a truly unique experience,” said Neom.
Located on a mountain by the Gulf of Aqaba coastline, Utamo will be situated above a garden promenade featuring more than 50 species of shrubs, flowers and herbs.
“Awe-inspiring experiences” at Utamo
The venue’s 64-metre-high entrance, Neom added, sets the scene for the “awe-inspiring experiences awaiting guests inside”.
The company described Utamo as “a theatre of the future where reality and the digital realm converge”. Sensory experiences will be created using advanced audiovisual (AV) systems.
Cutting-edge techniques will be used in the design by Spanish studio Ricardo Bofill Taller de Arquitectura to preserve the surrounding environment.
“Utamo is going to be one of the most unique venues in the world,” said architect Ricardo Emilio Bofill (via Dezeen).
“A theatre of the future where the greatest artists come together. It’s an exclusive experience where the imagination knows no bounds.”
Neom recently unveiled the Siranna, Leyja and Epicon tourism destinations. These will join a luxury island called Sindalah, a zero-carbon city with “vertically layered” buildings named The Line, the Oxagon floating port city, and the Trojena ski resort.
Last week, Neom launched a new sustainable food company called Topian, which aims to redefine food production, distribution and consumption through sustainable and innovative solutions.
Saudi officials have described Neom as “the world’s most ambitious project”. They expect to welcome around one million visitors by 2025 and five million by 2030.
Images courtesy of Neom
