Saudi Arabia‘s Qiddiya City has unveiled its first cultural asset – a performing arts centre that will enhance the theatre experience with technologies like VR, AR and AI.
Qiddiya’s performing arts centre is expected to receive more than 800,000 visits every year. It will host more than 260 indoor and outdoor performances and events annually.
The venue has 3,000 seats across three theatres, each offering a 360-degree experience that merges digital and physical elements. It also has a cantilevered amphitheatre and a 500-seat venue suspended from above.
Abdullah Al-Dawood, Qiddiya Investment Company’s managing director, said: “Qiddiya City is more than just the home of entertainment and sports, it is also a leader in the preservation and promotion of Saudi culture.”
Qiddiya City’s first cultural asset
Qiddiya City’s performing arts centre “will be a beacon of creativity and innovation that will elevate Saudi Arabia’s cultural landscape to new heights”, he said.
“With its groundbreaking modern design, pioneering technology, and commitment to nurturing talent, the centre embodies the spirit of Qiddiya City as a place where imagination knows no bounds.”
The new centre will serve as an incubator for young Saudi talent and is “positioning itself as a leader in immersive storytelling and experimental performances”, Qiddiya said in a press release.
Highlights at the performing arts centre include dining, retail and educational entertainment, as well as a rooftop sky garden, art galleries and green spaces.
Qiddiya City also includes a gaming and esports district, a stadium for sports, culture and entertainment, a motorsport track, the Dragon Ball theme park, and the Aquarabia water theme park.
The world’s first Dragon Ball theme park will feature more than 30 attractions, including five state-of-the-art rides and a large-scale roller coaster.
WhiteWater, a leading waterpark manufacturer, will design and deliver 22 rides and attractions for Aquarabia.
Images courtesy of Qiddiya Investment Company
