Join us at 4 pm GMT on Thursday, 22 January, for From awareness to attendance: innovation in marketing at the Festival of Innovation 2026.
In this session, we will speak to Amy Naples, chief marketing officer, AREA15, to understand how the destination markets its various attractions and the link between the guest experience and marketing.
Attendees will also learn about marketing trends within the global attractions industry.
The Festival of Innovation will be held online from 21 to 22 January 2026, celebrating the creative ideas, products, and organisations advancing the sector.
All sessions will be available on demand for 30 days.
To register, please click here.
The blooloop Innovation Awards, in partnership with AREA15, recognise the remarkable energy, creativity, and imagination that propel the attractions industry forward.
The winners of the 2025 Marketing category will be announced at this session. Attendees can view all the entries during the event.
Meet the speaker
As chief marketing officer for AREA15, Amy Naples oversees brand development and all marketing and communications strategies to establish AREA15 as a must-see destination.
Her team handles creative campaigns, digital advertising, public relations, curated content programmes, and a range of marketing strategies to increase visitation and ticket sales.
An experienced live entertainment marketing leader, Naples brings more than two decades of experience in driving brand growth, establishing high-impact partnerships and delivering memorable visitor experiences.
She previously served as senior vice president of marketing at Kirvin Doak Communications, Nevada’s largest full-service agency, supporting a portfolio of high-profile entertainment and hospitality clients.
Before this, Naples was vice president of entertainment and attractions marketing at Caesars Entertainment. Here, she oversaw multimillion-dollar budgets, partnered with leading artists, and created integrated campaigns to support residencies, production shows, and attractions across the Las Vegas Strip.
Earlier in her career, she held senior leadership positions at top ticketing companies and supported live entertainment brands such as the Phoenix Suns, Atlanta Braves, Denver Broncos, and the International Olympic Committee in China. She has a Bachelor of Arts in marketing communication from The Ohio State University.
To join us at this free session, please register here.
